Senior Marketing Automation Specialist, Cision

Audiences & Database

$100k

For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors

Mid and Senior level

Remote from US

PR and marketing software

Be an early applicant

PR and marketing software

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Be an early applicant

$100k

Mid and Senior level

Remote from US

1001+ employees

B2BAnalyticsCommunicationDigital MediaSaaSData AnalysisMedia

Company mission

To use their software to provide prompt and professional resolutions that allow PR and Marketing professionals to focus on optimal communication.

Job

Company

Role

Who you are

3+ years of experience in B2B marketing operations, marketing automation, or database marketing
Strong proficiency for managing segmentation logic, complex data structures, and data hygiene processes
Experience working with Marketing Automation platforms (preferably Eloqua or Marketo) and CRMs (preferably Salesforce)
Working knowledge of compliance standards and email marketing best practices
Proficient in Excel especially with data cleanup and manipulation

What the job involves

We are seeking a data-driven Sr. Marketing Automation Specialist to support audience segmentation, drive database optimizations, and maintain legal compliance
This role will help ensure our marketing and sales teams have access to actionable data for effective campaign execution and lead follow-up
Additionally, this role will support the broader marketing team with webinar and event integrations, Eloqua campaign builds, and other marketing campaign configuration activities as needed
Audience Segmentation
Partner with marketing teams to translate campaign briefs into audience criteria and targeting logic
Build audience segments based on defined include / exclude criteria including customer, behavioral, firmographic, and demographic attributes
Manage data availability across our various databases, automating data flows when possible and performing manual data extracts and uploads as needed
Report on key audience metrics including volume, growth, and engagement
Database Management
Maintain the health of our marketing databases ensuring segmentation and list load best practices are being followed
Ensure compliance with global data regulations (GDPR, CAN-SPAM, CCPA) as directed by our Data Protection Officer
Manage opt out processes ensuring global alignment and adherence
Perform regular database clean-ups maintaining our contractual limits
Support enrichment and contact acquisition through automated and ad hoc ZoomInfo workflows
Marketing Campaign Support
Manage technical setup for webinars and events configuring integrations and testing data flows
Support email marketing campaign execution with complex Eloqua campaign builds and other system configurations
Provide landing page and form support to the Campaign and Web Teams ensuring data is properly captured for tracking and compliance

Our take

As marketing and PR continues to be digitised, software that helps streamline and make their communication more efficient is in high demand. Cision ranks amidst the top PR Software companies and boasts over 100,000 public relations and marketing professionals globally.

The company is well established as a Media and Influencer Targeting Software and has rapidly become the market leader. As influencers have become more plentiful and effective, there is a forecast growth of brand spend on influencer marketing. Tools such as Cision are therefore looking to be in higher demand.

It is a global enterprise with a vast team of over 2000 employees, making it a company able to deal with high-frequency requests. Cision is already ranked as a leader in the $3 billion communications intelligence software and services market. In February 2023, Cali Tran took over as CEO, having previously led the influential Brandwatch which was one of four high-profile acquisitions made by Cision between 2021 and 2023.