Senior Manager of Demand Generation, AppZen
$140-190k
Office located in San Jose, CA
AI software for finance teams
Open for applications
AI software for finance teams
201-500 employees
Open for applications
$140-190k
Office located in San Jose, CA
201-500 employees
Company mission
To help modern finance teams lead the way with artificial intelligence.
Role
Who you are
- The ideal candidate has strong experience in B2B demand generation, is analytical by nature, and thrives in a fast-paced environment where experimentation, collaboration, and results matter
- 5–7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
- Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
- Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., 6sense)
- Strong analytical mindset—you’re comfortable interpreting data, building reports, and using insights to drive decisions
- Experience collaborating with Sales and SDR teams to drive program success
- Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
- A test-and-learn attitude with curiosity, creativity, and grit
What the job involves
- As we reengage directly with the market and accelerate new customer acquisition, we're looking for a high-performing Manager of Demand Generation to help fuel pipeline growth across our target segments
- The Senior Manager of Demand Generation will be a key player in scaling our top-of-funnel pipeline and revenue engine. You’ll lead the planning and execution of integrated campaigns across channels—working cross-functionally with Sales, SDRs, Content, and RevOps to build programs that convert
- This is a hands-on, strategic role reporting directly to the Director of Demand Generation
- Campaign Strategy & Execution:
- Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, SEO/SEM, and webinars
- Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
- Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
- Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
- Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
- Cross-Functional Collaboration:
- Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
- Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
- Support field marketing and partner marketing initiatives as part of larger integrated programs
- Measurement & Optimization:
- Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense
- Leverage insights to continuously optimize performance across channels and tactics
- Own reporting and insights for your campaigns—what worked, what didn’t, and why
Our take
AppZen is setting out to help companies cut down on the expensive and time-consuming process of auditing expense reports with its suite of smart AI tools. As its AI solution is also more accurate than manual finance processes, it greatly reduces human error which can lead to duplicate spend or overlooking instances of fraud.
Boasting an 80% reduction in processing times and a 5% reduction in total spend, AppZen has swiftly established itself as a leader in AI finance software. It is used by over a thousand finance teams in enterprises such as Amazon, Nvidia, and Salesforce.
AppZen faces a large number of competitors in the finance automation space, with startups such as Expensify and Spendesk operating in the sector along with industry stalwarts such as SAP developing their own solutions. However, Appzen has carved out a strong early lead and has a large and rapidly growing client base. As it continues to develop its product it seems likely to maintain its market-leading position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2019
$50m
SERIES C
Oct 2018
$35m
SERIES B
Total funding: $101m
Company benefits
- Comprehensive medical, dental, vision and life insurance benefits
- Unlimited PTO
- Paid parental leave for eligible employees
- 401(k) match
- $250 annual reimbursement for continuous learning
- Lots of office perks like snacks, happy hours, company events
Company HQ
Alviso, San Jose, CA
Leadership
Anant Kale
(CEO)Having studied in Mumbai, they worked as an ASI Consultant for 3 years prior to over a decade at Fujitsu. They left their role as VP of Applications to co-found AppZen in November 2012.
Kunal Verma
(CTO)They spent nearly 7 years at Accenture, first as Requirements Engineering Lead Researcher and later as Data Management Lead Researcher. They left this role to co-found Appzen.
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