Social Media Principal, LegalZoom
Office located in Mountain View, CA
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
Office located in Mountain View, CA
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 7-10+ years of experience within social media whether it be at a brand, agency, social media company
- A portfolio of social media content to share along with results and data of initiatives
- Experience working in a cross-functional and matrixed corporate environment
- Excellent attention to detail and strive for operational excellence
- Excellent written and verbal communication skills
- Ability to set priorities on a daily basis and juggle multiple projects at once
- Ability to lead with limited supervision and direction
- A spirit of inquiry, curiosity, and entrepreneurship–which allows you to be comfortable operating with limited information and/or ambiguity
- Remote Employees should confirm that the internet service available has adequate bandwidth to support all work processes
What the job involves
- The Social Media Lead will join the Brand & Creative team within LegalZoom’s Marketing organization and will be the company’s subject matter expert in all things social
- They will be responsible for the health of the channels, will realize the overarching social strategy, will oversee the day-to-day operations, and will develop content calendars with highly engaging and best-in-class content that manifests our brand voice.
- They will have their finger on the pulse on emerging and culturally relevant trends across various social media channels, as well as a solid understanding of our brand and product priorities in order to ensure content is trustworthy, relatable, and empowering for our target audience
- Execute the social media strategy that is currently in development and drive future strategies based on historical learnings, business priorities, and social media trends
- Share dashboards, audience insights, and industry news with marketing teams and leadership to demonstrate channel health, community engagement, test-and-learn opportunities, and relay audience insights to relevant cross-functional teams
- Develop and maintain a content strategy, concepts, and content calendar based on objectives, audience insights, trends, and best practices
- Write creative briefs and collaborate with copywriters, designers, and art directors within the Brand & Creative team to bring ideas to life
- Ensure all brand guidelines are met from a tone and visual identity perspective
- Operationalize the content development process in collaboration with our executive producer, social media manager, and creative operations team
- Collaborate with customer care and sales teams to educate them on best practices, share audience insights, and ensure LegalZoom has a consistent brand voice across communications on social
- Be digitally and socially savvy when it comes to the latest developments in trends, innovation, and new features across social media channels
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at LegalZoom