User Acquisition Manager, ZeptoLab
Mobile game developer
Be an early applicant
Mobile game developer
101-200 employees
Be an early applicant
101-200 employees
Company mission
To bring fun to every corner of the world.
Role
Who you are
- 2+ years of experience in User Acquisition for mobile apps/games
- Hands-on experience with major UA platforms (Meta, Google Ads, AppLovin)
- Experience working with meaningful budgets
- Strong analytical skills and experience working with raw data
- Deep understanding of performance marketing metrics (CPI, ROAS, LTV, Retention)
- Experience with MMPs (Adjust, AppsFlyer) and analytics tools (Amplitude, Firebase, etc.)
- Solid understanding of attribution, SKAN, ATT, and privacy frameworks
- Structured, data-driven approach to decision-making
- Advanced English communication skills for day-to-day collaboration
- Fluency in both English and Russian would be considered an advantage
What the job involves
- For Bullet Echo, we’re looking for a User Acquisition Manager to own and scale paid acquisition across key marketing channels
- Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.)
- Manage and optimize UA budgets, allocating spend based on performance and ROI
- Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences
- Continuously test new hypotheses, sources, and approaches to scale efficiently
- Work closely with product, analytics, and creative teams to improve performance
- Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions
- Take full ownership of UA campaigns and drive their performance end-to-end
Our take
In recent years, the mobile gaming industry has blown up, and companies like ZeptoLab have seized the opportunity to capitalise on their rapidly growing target audience. Founded in 2010, when it released the hit game Cut the Rope, the company has since transformed its flagship character Om Nom into a brand spanning cartoon series, books, and merchandise.
ZeptoLab has released a number of popular games, including CATS: Crash Arena Turbo Stars, Om Nom: Run, and Bullet Echo, with its titles recognised by numerous awards including the BAFTAs, Game Developer Choice Awards, and iKids Awards. As well as developing games, the company acts as a publisher, and provides in-game advertising opportunities for businesses.
In 2023, ZeptoLab collaborated with TRUE and Sandbox, platforms that integrate NFTs into the existing processes of businesses. This is bringing ZeptoLab's brand to the world of Web 3.0 with the creation of next-gen NFTs starring Om Nom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- A cohesive team of enthusiastic professionals, so your input will be heard, and your role in the project will be weighty
- Work in a challenging and rapidly growing industry
- Medical insurance
- An individual development program, as well as an education budget
- Lunch vouchers, and pizza twice a week
- The opportunity to visit a gym
- Don't live in Barcelona? We'll help you with relocation!
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Leadership
Efim Voinov
(Co-Founder & CEO)Formerly CEO of MuddyGlass. Has worked as Lead Developer at Reaxion and at NoviiMedia.
Semyon Voinov
(Co-Founder)Previously Lead Game Artist at Digital Chocolate and at Reaxion.
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