Senior Event Marketing Manager, Sentry
$150-165k
+ Equity grants + Incentive compensation
More information about location
Error tracking and app monitoring software
Open for applications
Error tracking and app monitoring software
201-500 employees
Open for applications
$150-165k
+ Equity grants + Incentive compensation
More information about location
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- 8+ years of experience in B2B field or event marketing, preferably in the technology sector
- A self-starter who can work independently while also being a collaborative team player
- Comfortable engaging directly with executives, sales leaders, prospects, and customers to shape messaging, gather insights, and drive pipeline impact
- Customer-focused with an understanding of how to create valuable experiences across in-person and digital touch points
- Budget Management skills to forecast, manage, and summarize event spend with internal teams and vendors; analytical skills to measure event ROI
- Proficiency working in Salesforce, Marketo, Jira and Google Suite
- Strong communicator with the ability to align cross-functional stakeholders and articulate campaign impact to leadership
- You know San Francisco like the back of your hand—especially the off-the-radar places that make people go “wow.” It’s not just about fancy dinners; you have an eye for experiences that are stylish, thoughtful, and genuinely fun
- Treat every event like a fresh experience, not a rinse-and-repeat
What the job involves
- Sentry is seeking a driven leader to not only spearhead our regional event strategy, including our impactful startup program, but also to play a key role in building out and expanding our overall field marketing capabilities
- Reporting to the Events and Field Marketing Lead, you will be responsible for strategically planning and executing a diverse range of hosted, sponsored, and partner events, while contributing directly to pipeline creation and the growth of Sentry's regional presence
- Plan and execute impactful regional field marketing events that generate qualified leads, accelerate sales opportunities, and strengthen customer relationships
- Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences
- Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects effectively
- Provide consistent and clear communication of events programs to all stakeholders, including preparing and maintaining internal and external event planning documents, checklists, on-site schedules, timelines, recommendations, and budget
- Track and report on event performance metrics and ROI, partnering with internal sales and MOPs teams to optimize future marketing activities
- Support the creation of compelling event content and messaging in collaboration with Product Marketing
- Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
- Work effectively with go-to-market, Developer Relations, Product Marketing, engineering, and product teams to ensure cohesive campaign execution
- Track all marketing activities and leads diligently in Salesforce
- Contribute to quarterly planning and alignment with sales targets and business objectives
- Identify opportunities to improve field marketing processes and tactics. You'll have the autonomy to propose and build new program ideas based on data, market insights, and stakeholder feedback to improve pipeline contribution and ROI for Sentry
- Ensure every regional experience reflects Sentry’s mission and brand, creating meaningful and targeted touch points
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organisations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack, have used Sentry to monitor their code health. The company is well-positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company opened another office in Denver in early 2023, expanding its regional presence, as it continues to broaden its market presence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company HQ
Financial District, San Francisco, CA
Leadership
David Cramer
(Co-Founder & CPO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Co-Founder & Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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