Senior Digital Account Director, Wpromote
$130-165k
More information about location
Digital marketing firm specializing in customer acquisition
Job no longer available
Digital marketing firm specializing in customer acquisition
501-1000 employees
Job no longer available
$130-165k
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 6-8 years experience marketing in digital channels – search (organic and paid), social, email
- Bachelor’s degree in Marketing, Communications, or related field
- Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
- Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
- The ability to work in a “team structure” that fosters collaboration
- An energetic attitude and be passionate about your career
- Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
- Solid and proven ability to help lead a team
What the job involves
- As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level
- You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses
- This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management
- Wpromote is looking for a Senior Account Director who will play a critical role in driving the growth, retention, and profitability of one of our largest clients in the entertainment and streaming industry
- You will partner with clients both strategically and tactically, bringing extensive knowledge of digital marketing and media to the table
- In this role, you’ll manage integrated marketing campaigns across Social Media, YouTube, Programmatic Media inclusive of Online Video and Display, among other channels, to meet client goals and drive revenue
- Managing the client relationship and act as the lead point of contact for all client requests
- Seeking opportunities to advance the client relationship and identify new business opportunities
- Developing a deep understanding of each client’s business, industry, and competition
- Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
- Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
- Leading weekly client status calls, quarterly business reviews, and other client meetings
- Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
- Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling a plus
- Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
- Collaborating with Strategy, Creative, Media Channel, and Technology teams to develop and implement integrated marketing solutions
- Serving as quality control for all deliverables
- Overseeing account and specialist teams on a project and client basis
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favor the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognized as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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