Account Based Marketer, Notable
$75-100k
Offers Equity
Office located in San Mateo, CA
Digitising doctor-patient interactions
Open for applications
Digitising doctor-patient interactions
201-500 employees
Open for applications
$75-100k
Offers Equity
Office located in San Mateo, CA
201-500 employees
Company mission
To make healthcare more accessible, affordable, efficient and compassionate.
Role
Who you are
- 2+ years of experience in marketing, with a focus on account-based marketing, content creation, or campaign coordination
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and ABM tools (e.g., Demandbase, 6sense, or similar platforms)
- Strong research and analytical skills to gather and interpret account data
- Proven ability to create high-quality, personalized content and marketing materials
- Excellent communication, project management, and organizational abilities
- Ability to collaborate effectively across teams and manage multiple priorities
- Data-driven mindset with experience tracking and optimizing campaign performance
What the job involves
- Notable is seeking a detail-oriented and creative Account-Based Marketer to join our marketing team
- Reporting to the Head of Product Marketing, this role will play a crucial part in executing and optimizing Notable’s ABM program to drive engagement and pipeline growth within high-value target accounts
- As the Account-Based Marketer, you will support all aspects of the ABM program, from account research and personalized content creation to campaign execution and sales enablement.
- You’ll work closely with the product marketing, content, and sales teams to ensure that ABM efforts resonate with key decision-makers and address the specific needs of target accounts
- Collaborate with the Head of Product Marketing to plan and execute tailored ABM campaigns that engage high-priority target accounts
- Develop and implement one-to-few ABM strategies based on account segmentation and goals
- Use a mix of marketing tactics, including email, direct mail, webinars, and personalized content, to drive engagement within target accounts
- Conduct in-depth research on target accounts to understand their business priorities, organizational challenges, and key stakeholders
- Maintain detailed account profiles with insights such as company size, industry trends, pain points, and competitive positioning
- Map stakeholders and decision-makers within accounts, identifying roles such as CIO, VP of Revenue Cycle, and Chief Strategy Officer
- Collaborate with the communications team to create highly personalized assets, such as case studies, solution briefs, and ROI calculators, for individual accounts
- Develop and maintain a library of customizable templates for sales reps, including email sequences, one-pagers, and sales presentations
- Partner with sales teams to ensure they have the content and resources needed to engage target accounts effectively
- Qualify target account leads into Marketing Qualified Accounts (MQAs) based on predefined criteria
- Facilitate seamless handoffs to sales by providing detailed insights, account context, and content recommendations
- Work closely with Partner Managers to align on account strategies and track progress on ABM initiatives
- Monitor key performance indicators (KPIs), including account engagement, MQA conversion rates, and campaign ROI
- Provide regular reports and insights to the Head of Product Marketing to inform strategic decisions and optimize future ABM efforts
- Use tools such as Salesforce, HubSpot, and Outreach to track campaign performance and account engagement
- Work closely with product marketing, content, and sales teams to ensure alignment on messaging, positioning, and campaign objectives
- Collaborate with creative teams to ensure that all ABM materials are visually engaging and aligned with Notable’s brand guidelines
- Serve as the central point of coordination for ABM activities, fostering alignment between marketing and sales
Our take
Modern medical technology is amazing but administration has not been able to keep up, with doctors ands surgeons still bogged down in repetitive paperwork keeping them from seeing more patients. Notable exists to solve this problem with intelligent automation, relieving doctors of up to 70 minutes per day of administrative tasks and eliminating input errors or missed patient requirements.
While other software companies such as UiPath are trying to reduce repetitive workloads through automation, Notable stands out due to its focus on the needs of medical practictioners in particular, and because of its solution's ease of integration into existing systems thanks to its focus on APIs. This has grown it a customer base of thousands of medical care sites, with 100% positive reviews for its product.
Notable has raised large amounts of funding which it has invested in scaling its operations, mainly in healthcare and the US. But it is also investigating additional uses for its technology, moving into adjacent market sectors and preparing for overseas expansion, releasing an AI assistant for patient engagement and staff workflows in 2023. As skilled administrative staff becomes harder to come by but the need for medical care only increases, the demand for Notable's product is set to grow.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2021
$100m
SERIES B
Sep 2018
$13.5m
SERIES A
Total funding: $119.2m
Company benefits
- Dental and vision cover
- Equity in company
- 401K
- Work from home opportunities
- Health insurance
Company HQ
Downtown, San Mateo, CA
Leadership
Adam Ting
(CPO)Adam is a Stanford graduate who prior to Notable, worked as Head of Design at Blend.
Justin White
(CTO)Justin has a PhD in physics from Stanford. Prior to Notable, Justin was the VP of Engineering at Blend.
Pranay Kapadia
(CEO)Prior to Notable, Pranay worked for Microsoft and Intuit. They were also the VP Product Management at Blend.
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