Principal Analyst, Homebase

• 8+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer-facing products
• You know A/B tests & analysis, and experiment design to optimize acquisition marketing like the back of your hand. Product analytics or past collaboration with Product teams is also preferred
• Experience extracting insights from paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), and search and SEO tools (e.g. GSC, SEMRush, Ahrefs)
• Hands-on experience with data visualization tools (e.g. Looker/Tableau), Excel/GSheets and SQL
• Deep understanding and POV on marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of hands-on experience in measuring the efficiency of marketing activities

Desirable

• We are building out our Analytics team at Homebase, which comprises Marketing, GTM, Product, & Revenue Analytics
• Within Marketing Analytics, you will play an integral role in building out the function from scratch, partnering closely with our CMO and Marketing Directors to drive insights, shape our strategy, improve our marketing attribution framework, stand up and improve reporting, and provide key recommendations to your business partners
• Overall: You will work alongside our Head of Analytics, CMO, and their leads to play a crucial role in setting and measuring our growth strategy in this period of high growth while taking our marketing analytics to the next level
• Strategic thought leadership: Partner with the CMO and Marketing function to deliver executive and board-level presentations that succinctly communicate the overall health and success of Homebase’s marketing efforts, from ad-hoc analytical deep dives to long-term growth strategy
• Is includes conducting ad-hoc analytical deep dives to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5-year opportunity to propose back to the business
• Reporting, insights, and driving action: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights
• Marketing analytics & attribution strategy: Own and operationalize a marketing attribution framework for a growing growth team, including getting Exec and Finance alignment on attribution philosophy
• Implement this by measuring the efficacy and performance of marketing channels (paid, organic, brand, email, chat, website (direct), social, etc). This includes collaborating with our data, engineering, marketing, and finance teams to evaluate and onboard the right vendors and tools

• Meet the Talent Acquisition team Ivana L
• Meet the Hiring Manager Nick M
• Meet the Head of Growth Marketing Kyle M
• Meet the CMO, Candy L
• Participate in a Case + Read Out
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉