Senior Director of Marketing, Couchbase
Americas
Plus RSU equity program and ESPP program. Note: some programs are not applicable to all countries
Enterprise-class, multicloud to edge NoSQL database
Job no longer available
Enterprise-class, multicloud to edge NoSQL database
501-1000 employees
Job no longer available
Plus RSU equity program and ESPP program. Note: some programs are not applicable to all countries
501-1000 employees
Company mission
To simplify how organizations develop, deploy, and run modern applications wherever they are.
Role
Who you are
- The ideal candidate is a strategic thinker with hands-on execution capability, adept at managing multiple stakeholders, and thrives in a fast-paced environment
- This senior enterprise marketing professional has a proven track record of team leadership, strategic planning, and program execution, and must have experience supporting highly-targeted demand generation across multiple solutions, territories and verticals across the Americas
- 7+ years of experience in B2B marketing, with 5+ years in a regional or field marketing role
- Demonstrated success in driving demand generation and achieving measurable pipeline growth
- Experience working in high-growth enterprise technology or software companies, ideally targeting developers or architects
- Results-oriented with a strong sense of accountability
- Highly collaborative, proactive, and adaptable
- Strong analytical mindset, capable of making data-driven decisions
- Strong strategic planning and tactical execution skills
- Proven ability to build highly effective working relationships with sales, partners, and cross-functional teams
- Expertise in marketing automation tools (e.g., Marketo, Salesforce) and analytics platforms
- Exceptional communication skills, including the ability to articulate complex ideas clearly and persuasively
What the job involves
- The Senior Director, Marketing - Americas (AMER), is pivotal in driving Couchbase’s growth strategy across the region
- This role is a key member of the marketing leadership team, and leads marketing efforts in the Americas, operating in lock-step with sales leadership in the region
- This includes all field and partner marketing activities, managing major cloud providers, influencing digital investments, and increasing awareness in our territories
- The role focuses on developing and executing a comprehensive regional marketing strategy that drives demand, generates pipeline, and optimizes marketing investments for maximum return on investment
- This role is instrumental in building a best-in-class marketing organization
- This is a remote position, based in the United States, and reports to the Chief Marketing Officer
- Develop and execute America's marketing strategies that align with the global marketing plan and drive measurable results
- Achieve pipeline generation goals for new customers and expansions while optimizing marketing investments for maximum efficiency
- Adapt global initiatives to suit regional needs, address industry-specific nuances, and grow market presence and awareness
- Support regional territory planning to optimize pipeline coverage and sales acceleration
- Execute campaigns, programs, and content to drive demand across key territories, verticals, and segments
- Collaborate with global teams to implement full-funnel marketing programs, including webinars, digital campaigns, partner initiatives, and public relations
- Use account-based marketing to engage high-priority accounts and accelerate deal cycles
- Plan and manage events such as trade shows, conferences, and other activities to generate leads, promote the brand, and engage customers
- Ensure effective lead management and follow-up processes with Sales Development Representatives (SDRs), sales teams, and partners
- Develop and manage Americas marketing budget
- Monitor, analyze, and report on marketing efficacy, using data to drive continuous improvement
- Collaborate with field leadership to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories
- Work directly with marketing and sales operations to ensure consistent lead flow
- Build a high performance marketing team with role clarity and accountability
- Proactively negotiate resources and deliverables across the organization
- Ensure alignment and collaboration with the corporate marketing teams
- Supervise, mentor, and lead a small team of employees and contractors
Our take
Critical functions for digital businesses such as computing and storage have become cheaper by orders of magnitude with the advent of cloud computing. However, these businesses still face the challenge of architecting their services under this paradigm. Couchbase’s NoSQL database makes taking advantage of these features possible.
The cloud vendor's major bets on Kubernetes, mobile, and of course, NoSQL have paid off. Many of the world’s largest companies have come to consider this software as mission-critical and Couchbase has benefitted from this as exemplified by its IPO in 2021.
The biggest challenge for Couchbase is that it is playing in a large but competitive market, with the likes of DataStax and the publically traded MongoDB, and all the major cloud vendors vying for similar customers in the NoSQL space. However, Couchbase continues to grow post-IPO and serves influential clients including Mariott International, Amadeus, and LinkedIn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2020
$105m
SERIES G
Mar 2016
$30m
SERIES F
Total funding: $251m
Company benefits
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs
- Financial Planning - RSU equity program, ESPP program, Retirement program and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees
- And much more!
Company HQ
Santa Clara, CA
Leadership
Matt Cain
(Chair, President & CEO)Previously spent 2 years at Veritas Technologies, initially as Executive Vice President before becoming President of Worldwide Field Operations. Prior to that, they were VP/Senior VP at Symantec and also spent 6 years at Cisco Systems in various roles, including Senior Director of Product Management and Business Development.
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