Head of Content Marketing, Kinsta

• Relevant degree in Marketing, Communications, Journalism, English or a related field
• 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology
• 3+ years managing a content team or function
• Proven track record of developing high-performing content strategies that drive pipeline and brand authority
• Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue
• Exceptional storytelling, writing and editing skills with a portfolio to match
• Strong understanding of SEO, content distribution and marketing automation
• Comfortable translating technical concepts into accessible, engaging content
• Highly collaborative, organized and data-driven
• Experience managing agencies, budgets, timelines and campaign workflows
• Excellent written and verbal communication skills, including executive-level presentations
• Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs and project management platforms

Desirable

• As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader
• You'll collaborate closely with product marketing, demand gen, sales, and customer success to build a full-funnel content engine that fuels growth
• The ideal candidate brings a blend of corporate and agency experience, excels in creative storytelling and campaign execution, and has a track record of leading initiatives that drive brand visibility and lead generation
• Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys
• Manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance)
• Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more
• Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership
• Work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs
• Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output
• Leverage data, market research and reporting tools to continuously optimize messaging performance
• Ensure brand voice, tone and messaging consistency across all content and channels
• Partner with Sales and Customer Success to create enablement content and customer success stories