Measurement & Insights Director, Paid
$170-200k
Creator marketplace
Be an early applicant
Creator marketplace
101-200 employees
Be an early applicant
$170-200k
101-200 employees
Company mission
To empower creators to make a living doing what they love.
Role
Who you are
- 10+ years in marketing, media, or measurement strategy—with proven hands-on expertise in both first-party and third-party data
- 5+ years managing and developing people, with a track record of building capability, not just running what exists
- Fluency writing SQL and building dashboards—you're a genuine player-coach who ships code alongside strategy
- Proven ability to build measurement from 0-to-1. You've stood up a capability from scratch before, not inherited a mature operation
- Background in agency, adtech, martech, or measurement platforms. For Measurement: analytics or measurement leaders from adtech/martech platforms are explicitly in scope. Other SaaS backgrounds don't translate to this role
- Automation-first mindset: You templatize and systematize rather than hand-crank reports. You'd rather invest time building reusable solutions than repeating manual work
- Translates data into narrative: You can take complex measurement findings and tell a story that non-technical brands and CSMs can understand and act on
- Bias to ship: You choose "useful today" over "perfect in 45 days." You're comfortable with 80% solutions that inform decisions now
- Influences without authority: You own outcomes while the data stack lives with engineering. You know how to partner, advocate, and move things forward across functions
- Comfortable in ambiguity: You thrive in greenfield environments where processes don't exist yet. You stay hands-on and can operate in chaos without needing a mature team around you
- Specific experience with creator or influencer measurement
- Track record of productizing measurement into a revenue-generating line item
- Experience building under resource constraints while partnering with an engineering dependency
- Fluency working directly with product and engineering teams on measurement tooling and infrastructure
- You're a measurement & insights leader who still builds
- You're not interested in inheriting a mature operation and managing from above—you want to shape how a function grows from first principles
- You care about insights that drive decisions now, not analyses that are perfect but arrive too late
- You translate data into stories that influence how other teams think and act, and you're genuinely excited to stay hands-on with SQL and dashboards while your team is small
- Ambiguity doesn't make you uncomfortable; constraints are just design problems
- You've done this before and you know what good looks like
What the job involves
- You'll build and lead #paid's measurement function from the ground up—starting hands-on as a team of two and growing into a leader as the capability and pod scale
- This is a backfill role reporting into the CX Ops team, where you'll own the infrastructure, processes, and strategy that answer "Did it work?" for every campaign
- You'll partner closely with our platform data engineering team on advanced tooling while personally building the daily dashboards and queries that drive decisions from day one
- Build measurement infrastructure from scratch: Design and implement queries, dashboards, and daily internal views that surface campaign performance before traditional 30–45 day post-campaign analysis. Own the infrastructure personally in the early stage
- Define the reporting playbook: Establish what gets packaged for weekly brand-facing updates versus deeper post-campaign analysis (PCA). Set the cadence and structure that scales as the function grows
- Drive early-stage insights: Lead two-week measurement checkpoints on qualifying campaigns, working alongside CSMs to deliver 1st-party and insight-based findings that clients can act on
- Shape pre-sale success criteria: Partner with Sales and Strategy to ensure every campaign launches with clearly articulated, measurable success metrics that your measurement process can confidently answer against
- Master the complete data picture: Own both first-party data (platform, organic results) and third-party data (brand lift, foot traffic, attribution) to build a holistic measurement model
- Productize custom measurement: Build custom and complex measurement into a paid, revenue-bearing line item. Own both the capability and its commercial accountability
- Coach and scale: Grow the measurement analyst on the team and build the systems and processes that enable a technical pod as the function matures
Our take
The social media creator economy has continued to grow and flourish in recent years. However, influencers continue to battle the challenge of an ever-changing engagement algorithm. This has not made it easier for big brands, who have, since the early days of social media, struggled with harnessing the power of influencer marketing. #Paid was founded to provide a solution to both stakeholders.
#Paid is a creator marketing software platform built as a marketplace for businesses to harness the influencer marketing economy. It allows influencers access to a wide array of clientele, and provides its business customers with the ability to generate campaigns, shop creators, and reach their target audience without the expertise previously needed to execute these campaigns. The company’s precision matching has contributed significantly to its success in recent years.
Impressively, the company serves McDonalds, Sephora, Samsung, and Disney amongst other big names. With the continued rise of the content creation industry, #Paid’s unique positioning as both content and brand advocate should secure its growth along with it. Recently, the company was named an official TikTok Marketing Partner, offering yet more opportunity for it to expand the reach of its platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$13.8m
SERIES B
May 2018
$9m
SERIES A
Total funding: $24.3m
Company benefits
- Digital first
- Spending account
- Unlimited vacation
- Team socials
- Internet / phone allowance
- Health coverage
- Education allowance
- Summer Fridays
Company HQ
Wellington Place, Toronto, ON
Leadership
Bryan Gold
(Co-Founder & CEO)Previously worked as a Launch Specialist at Apple and is an Alumnus of Next Founders.
Adam Rivietz
(Co-Founder & CSO)Previously the Founder & President of Entourage Apps, which was acquired, as well as Owner & Founder of MyProm Inc.
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