Marketing Analytics Lead, ManyChat
Chatbot marketing
Be an early applicant
Chatbot marketing
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help businesses grow by building meaningful relationships with their customers.
Role
Who you are
- You bring 8+ years in Data Analytics or Data Science, deep experience in the Marketing domain, and a track record of leading people and projects
- You're fluent in the craft and exceptional at stakeholder management, influence, and storytelling
- Experience: 8+ years in Data Analytics, Data Science, or a similar role with substantial hands-on work, with at least 3+ years in the marketing domain. Experience in SaaS and/or PLG background is a plus
- Hands-on technical leadership: 2+ years of experience guiding and mentoring a team of analysts while remaining a strong practitioner yourself — still able to dive into important projects and guide the team's technical work, not just direct it
- Stakeholder partnership: direct experience working with senior leaders; able to translate strategy into measurement and execution, and to partner across functions to keep a connected, business-wide view
- Technical toolkit: advanced SQL on large datasets, strong BI and visualization skills, solid statistics and experimentation fundamentals, and familiarity with causal inference. Comfortable with the tactical underpinnings — data integrations, attribution logic, conversion loops, and LTV modeling. Experience with Python or R is a plus
- Ways of working: proactive, structured, and comfortable with ambiguity; able to operate with autonomy and high standards across both strategic and tactical work
What the job involves
- We're looking for a sharp, senior analytics leader to own Marketing Analytics and partner closely with the CMO and Marketing leadership in Austin and across the globe
- It's a player-coach role that works through a small team: you'll guide a couple of analysts, but management is the lighter part of the job — you stay hands-on and in the game
- Most of your time goes to setting priorities, keeping stakeholders aligned, and partnering on strategy — while still diving into the projects that need you
- You're practical about rigor — you know when a question needs hard proof and when a directional read is enough to move fast
- And you don't see marketing analytics in isolation: you keep it tied to the bigger picture of the business, working across teams to keep that view connected
- Guide a team of marketing analysts. Set direction, prioritize across competing demands, and coach a couple of analysts to do their best work — raising the bar on how the team thinks and operates, while keeping management lightweight so you stay close to the work yourself
- Be the analytics partner that shapes and lands decisions. Sit with the CMO and the marketing team — Brand, Lifecycle, Performance, Growth — to frame the right questions, challenge assumptions, and shape strategy with data before decisions are made. Then close the loop with clear narratives, dashboards and self-serve tools that cut noise, and insights that actually change how Marketing operates
- Connect Marketing to the bigger picture — and look ahead. Don't run analytics as a silo. Partner across analytics so channel metrics, growth, and company outcomes tell one coherent story, anticipate what the business will need to measure next, and surface the opportunities the data is pointing to before anyone asks
- Keep stakeholders and priorities aligned. Translate a steady stream of requests into a clear set of priorities, keep Marketing and analytics partners updated on progress, and drive technical alignment so everyone works from the same definitions, methods, and source of truth
- Jump in hands-on where it counts. On the important, high-stakes projects you get involved directly — sometimes building part of it yourself, more often guiding, unblocking, and brainstorming alongside the team — staying close enough to the craft to lead it credibly
- Shape the measurement and experimentation framework. Help set the direction for how Marketing measures what's working — attribution, incrementality, CAC and payback, LTV — so the numbers people rely on are sound and actually drive decisions
- Balance rigor with pragmatism. Know when a question needs airtight causal proof and when it doesn't. More often you move directionally — forming sharp hypotheses, reading the signal in imperfect data, and making a confident recommendation or telling a clear story without waiting for perfect certainty. You'd rather point the business in the right direction now than be exactly right too late
Our take
Over 80% of businesses currently use chatbots to provide a variety of automated services to customers. However, chatbots are generally uniform and provide standardised responses, unless the business staffs a chatbot programmer.
ManyChat provides a platform for the creation of customised chatbots without needing any experience in coding. The startup focuses on providing small businesses with opportunities to equip the messaging services of their business social media pages with automated customer service tools.
The company has grown a huge customer base of over a million businesses, powering more than a billion conversations annually. Although there is competition in this field, ManyChat has the funding and reputation to hold its footing. In 2026, it announced it had worked alongside TikTok to bring its messaging automation tech to the platform, opening up a whole new channel for its users.
Steph
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$140m
SERIES B
Apr 2019
$18m
SERIES A
Total funding: $163.2m
Company benefits
- An opportunity for rapid personal and professional growth
- Uncapped Commission + Equity
- Generous time off policy to balance your work and life, including paid parental leave
- Competitive medical, dental, and vision coverage for you and your dependents
- Annual wellness reimbursement
- Collaborative, transparent, and fun-loving office culture
- We pay for relevant conference tickets, training programs, courses, and any necessary literature
Company HQ
Old Palo Alto, Palo Alto, CA
Leadership
Mikael Yang
(CEO & Founder)Studied at State University before founding ManyChat in July 2015. Has been CEO ever since.
Salary benchmarks
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