Senior Manager of Lifecycle & Growth Marketing, Studs
$125-155k
Plus Stock Options in connection with the Company’s Equity Incentive Plan
3 days a week in office
Piercing studio
Be an early applicant
Piercing studio
201-500 employees
Be an early applicant
$125-155k
Plus Stock Options in connection with the Company’s Equity Incentive Plan
3 days a week in office
201-500 employees
Company mission
To become the most trusted national authority in Earscaping®.
Role
Who you are
- 5–7+ years in CRM, lifecycle, or performance marketing roles with clear channel ownership
- Hands-on experience with Klaviyo (or similar ESP), Meta Ads Manager, Google Ads, and analytics tools
- Demonstrated ability to manage marketing calendars, agency partners, and testing plans
- Strong analytical skills and ability to translate data into channel insights
- Excellent cross-functional communicator, able to collaborate with Brand, Merch, Finance, and Creative partners
- Startup or fast-paced consumer brand experience strongly preferred
- Industry experience in jewelry, retail, or service-based brands is a plus but not required
What the job involves
- The Senior Manager, Lifecycle & Growth Marketing owns the strategy and execution of our CRM and paid media programs
- This role is responsible for building and optimizing email, SMS, and performance marketing campaigns to drive customer acquisition, retention, and revenue growth. It requires hands-on channel expertise, strong analytical thinking, and close coordination with Creative, Brand, Merchandising, and Finance partners
- The Senior Manager works cross-functionally and in partnership with agencies to deliver marketing initiatives that are both brand-aligned and performance-driven
- Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations
- Manage CRM agency to ensure on-time execution and continuous optimization of email/SMS content and segmentation
- Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks)
- Own A/B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations)
- Oversee execution and performance of paid media across Meta, Google, and emerging channels
- Align paid campaigns to new product launches, seasonal promos, and retail-driving moments
- Analyze CAC, ROAS, and other paid KPIs; surface recommendations and optimization ideas
- Maintain reporting tools and dashboards to track performance across lifecycle and paid channels
- Deliver weekly and monthly recaps with clear insights and recommendations
- Partner with Finance to forecast and reconcile budget allocations across CRM and paid media
- Drive continuous improvement through structured testing across copy, creative, targeting, and timing
- Partner closely with Brand, Merchandising, and Creative to align campaign timing, messaging, and goals
- Coordinate asset needs and campaign readiness across multiple stakeholders
- Oversee external vendors and agencies; set expectations, review performance, and ensure deliverables are met
- Lead internal campaign planning meetings and represent performance marketing needs across the org
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company has embarked on a national expansion of its physical retail locations, now sporting 23 locations across the US with plans for more to open very soon. And with famous customers like Emma Chamberlain, Dixie D'Amelio and Rosalía, the company is truly on its way to cementing its place as a leader in the world of piercing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
Company benefits
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company HQ
Bowery, New York, NY
Leadership
Anna Harman
(Co-Founder & CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
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