Senior Customer Lifecycle Marketing Manager, Datasite
$99-172.7k
SaaS provider for the M&A industry
Open for applications
SaaS provider for the M&A industry
1001+ employees
Open for applications
$99-172.7k
1001+ employees
Company mission
To empower the dealmaking community to work smarter and faster.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years experience in customer lifecycle management, with a focus on onboarding and activation
- Proficiency with Braze highly preferred
- Strong understanding of multichannel marketing and customer journey mapping
- Proficiency in using customer data and analytics to drive decision-making
- Excellent communication and leadership skills
- Ability to work collaboratively across departments and manage multiple projects simultaneously
What the job involves
- The Sr. Customer Lifecycle Marketing Manager at Datasite will be responsible for designing and implementing multichannel customer journeys focused on driving greater activation and retention from our users
- The goal is to create personalized communications that will drive users to derive more value from our products and improve overall customer satisfaction
- This role will play a crucial part in ensuring new customers and returning customers achieve success within our products and will help drive cross sell of our products
- Develop and maintain a single source of truth representing all touchpoints from various teams across the customer lifecycle
- Understand customer needs and the customer journey to develop content that will resonate and drive results
- Optimize touchpoints to deliver the right message at the right time, measuring results and recommending changes to improve
- Develop and execute comprehensive onboarding strategies to ensure new customers are effectively integrated into the Datasite ecosystem
- Drive customers to upgrade to additional tools, apps, and subscriptions with an omnichannel approach
- Help build our product lead growth motion with tactics designed to increase engagement based on our users’ journey throughout our products
- Communicate cross functionally to develop and execute on touchpoints owned across various teams (product, marketing, service, sales) that drive results
- Exert strategic influence to get other teams onboard with removing touch points that are ineffective and implementing new tactics
Our take
As M&A deals continue to increase in both size and frequency, key stakeholders have been actively seeking tools to streamline their work. Datasite emerges as a solution. Having transitioned from its original focus on communications, the company now offers a suite of SaaS products tailored for M&A professionals, serving approximately 75% of the leading legal firms in the field.
Benefiting from its extensive experience in the industry, Datasite has successfully transformed into a more contemporary business entity. It has recently introduced highly acclaimed AI-powered technology to assist in deal preparation, asset marketing, and facilitating buy-side acquisitions.
With significant global expansion and strategic acquisitions, Datasite remains committed to enhancing its platform capabilities. Notably, in March 2023, it unveiled Datasite Cloud, specifically designed to streamline every aspect of the dealmaking process within a unified platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Culture and benefits built around work-life balance
- Extensive resources to support physical and mental health
- Employee assistance program
- Generous retirement plans
- Incentives for referring new colleagues
- Learning, training and mentoring programs
- Cross-functional projects
- Stretch assignments to help you progress
- Receive feedback and earn bonuses from peers & managers
- Employee bonding activities
- ESG and charitable team initiatives
Company HQ
Downtown West, Minneapolis, MN
Leadership
Rusty Wiley
(President & CEO, not founder)Before joining Datasite, Rusty held various executive roles at IBM Corporation, most recently, as General Manager, Banking & Financial Markets. Upon joining Datasite in 2014, Rusty led the successful transformation from a communications and print-related business into a global M&A SaaS technology company.
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