Senior Marketing Manager, Webflow
Growth
$131.5-180k
Salary dependent on location. + This role is also eligible to participate in Webflow's company-wide bonus program and equity
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Be an early applicant
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Be an early applicant
$131.5-180k
Salary dependent on location. + This role is also eligible to participate in Webflow's company-wide bonus program and equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- Think in systems, not campaigns. When a channel underperforms, you look at the signal layer, not the campaign copy. When a page converts, you ask what feedback loop just closed
- Ship and iterate. You'd rather run ten disciplined tests than debate one perfect page. You have a bias toward getting a valid experiment live this week, and a hypothesis-first instinct for what to test next
- Are technically fluent enough to be dangerous. You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator. You partner with GTM Engineering as a peer, not a customer
- Distinguish signal from noise in intent data. You know why a hand-raiser can convert dramatically better than a LinkedIn lead, and you build campaign design around that reality
- Name problems sharply. You TL;DR-first the biggest problem in a document without softening language, and you can hold an opinion under executive pressure without hedging
- Preferably have public thought-leadership presence (LinkedIn, podcasts, industry talks) on modern growth infrastructure — nice to have, not required
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
What the job involves
- We're looking for a Senior Marketing Manager, Growth to help build our AI-native marketing operating system
- You'll unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website proving Webflow is the reference implementation for how modern enterprise marketing should work
- Reporting to the VP, Revenue Marketing
- Own web optimization and A/B testing in partnership with the demand-gen team. Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents). Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes
- Own the web-side execution of AEO in partnership with the AEO lead. The AEO lead owns methodology, measurement, and category strategy; you own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices
- You are the AEO lead's trusted site-side partner — the one who turns their strategy into live citation wins on webflow.com
- Run webflow.com as a "living" website, not a project that ships and stops. Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform. This is the customer-zero narrative made real: Webflow on Webflow, demonstrated through webflow.com, built and optimized on our own product every day
- Turn webflow.com into an account-level pipeline engine. Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline. Partner closely with Demand Gen to ensure web experiences reflect and reinforce active sales-led pipeline initiatives (ABM target accounts, named-account journeys, and campaign-specific landing experiences)
- Build and ship,beyond building briefs. Design, build, and ship landing pages and site experiences end to end in-platform — you're hands-on in the product, closing the loop from hypothesis to live page yourself rather than handing specs to a queue. (Anthropic growth-engineer archetype: high agency, technical hands-on build.)
- Own the web measurement layer. Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline so every experiment and every AEO/answer-engine visit is measurable end to end — and so web's contribution to pipeline is provable, not asserted. (Profound archetype: answer-engine visibility instrumented as a measurable funnel.)
- Support campaign orchestration across the web as a channel. You don't own or operate the orchestration engine — you represent webflow.com as a coordinated channel within it. Wire site behavior signals and on-site responses into the cross-channel play, and execute the web slice of an orchestrated account motion so a single account signal (AEO citation, site behavior, paid engagement) triggers a coordinated web response, not a siloed one. Partner with Marketing Ops, RevOps, and the AI-native team who own the orchestration layer
- Drive opportunities for Sales as the north star, instrumenting the signal-to-pipeline feedback loop that makes intent signals a stronger conversion predictor than firmographic ICP rating
- Partner cross-functionally as a peer to Demand Gen, Partner Marketing, PMM, and the broader Revenue org, protecting scope clarity while making Growth Platforms the substrate the entire Revenue Marketing org runs on
- Own and optimize a high-traffic B2B SaaS marketing website as a product, driving continuous improvements across user experience, performance, conversion, and experimentation rather than managing one-off website projects
- Define and lead a mature experimentation program, establishing testing strategy, experimentation infrastructure, and best practices while delivering measurable improvements in conversion and pipeline through statistically rigorous testing
- Bring deep expertise in technical SEO and Answer Engine Optimization (AEO), implementing structured data, crawlability, site architecture, and content optimizations that increase both organic search visibility and AI-powered answer engine discoverability
- Leverage marketing analytics to drive business outcomes, implementing instrumentation, funnel analytics, attribution, and measurement frameworks that demonstrate marketing's contribution to qualified pipeline and revenue
- Apply AI to production growth workflows, deploying AI agents and automation to improve content, routing, personalization, and optimization while maintaining appropriate human oversight
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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