Senior Designer, PlayStation
Franchise Management
$145-217.6k
Salary based on Seattle rates
Gaming and digital entertainment provider
Posted today
Gaming and digital entertainment provider
1001+ employees
Posted today
$145-217.6k
Salary based on Seattle rates
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Proven experience in a senior designer or art director role within the entertainment industry
- Strong background in IP and brand development, including multi-channel and cross-media adaptations
- Demonstrated expertise in crafting creative assets for licensing, merchandising, and entertainment experiences
- Proficiency in maintaining brand integrity and ensuring visual consistency across diverse mediums
- Exceptional creative thinking, communication, and presentation skills
- Ability to inspire and collaborate effectively with cross-functional teams
- Passion for innovation, pushing creative boundaries, and engaging audiences through visually compelling storytelling
What the job involves
- Team: Portfolio Strategy & Franchise Management – PlayStation Studios
- As a Senior Designer – Franchise, you will shape the visual and creative execution of PlayStation Studios’ franchise development and expansion efforts
- This includes establishing and maintaining the visual frameworks for IP and franchise bibles and guidelines, creative pitch materials, and internal design collateral
- By collaborating closely with game studios, marketing, product management, and external partners, you will ensure that each franchise extension remains authentic, cohesive, and strategically aligned with PlayStation’s iconic IP
- Develop and maintain IP bibles: Create and update comprehensive IP and brand resources that establish visual standards and ensure consistency across games, merchandise, and media
- Partner with franchise development teams to craft style guides and creative direction documents that accurately reflect the brand’s essence, enabling partners to produce products and experiences that resonate with target audiences
- Design compelling pitch materials and collateral: Produce high-quality presentations, internal documents, and visual aids to communicate creative strategies, brand positioning, and future roadmaps effectively
- Act as a brand guardian: Uphold the authenticity and quality of PlayStation Studios’ IP and franchises by reviewing and refining creative assets, ensuring they align with core brand principles
- Monitor brand consistency: Collaborate with internal teams and external partners to maintain brand integrity, offering guidance and approvals to ensure every extension reflects the franchise’s established vision and identity
- Partner with studio teams: Work closely with developers to understand their creative goals and translate them into cohesive franchise materials that complement the player experience
- Align with marketing and product management: Contribute to the development of market-facing materials and product strategies, ensuring a strong, unified brand presence across all platforms and channels
- Engage with external partners: Provide direction and feedback to licensees, media partners, and other stakeholders, helping them produce franchise extensions that are both innovative and true to the IP
- Support internal design initiatives: Assist in creating internal resources, presentations, and frameworks that support the Franchise Management team’s strategic objectives and creative vision
- Foster a culture of innovation: Encourage fresh ideas, experiment with new visual approaches, and continually elevate the creative standards, ensuring the brand remains at the forefront of the industry
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
Diversity, Equity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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