Marketing Manager, FACEIT
Game Publishers Esports World Cup
More information about location
Gaming platform for online multiplayer games
Job no longer available
Gaming platform for online multiplayer games
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To further the esports ecosystem by offering players of all levels the chance to compete in a competitive environment with the games they love.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in marketing, with a focus on partnerships or gaming industry experience preferred
- Proven ability to manage complex projects and partnerships
- Excellent communication and interpersonal skills
- Deep understanding of gaming culture, esports ecosystems, and player communities
- Proficiency in digital marketing tools and analytics platforms
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
- Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders
- Experience working with intercultural teams and diverse audiences
- Excellent English copywriting skills
- Proficiency in developing presentation materials and crafting comprehensive marketing plans
- Demonstrated soft skills including:
- Proactive and self-motivated approach to managing tasks
- Strong collaboration and relationship-building abilities
- Exceptional problem-solving and critical thinking skills
- Independence in managing responsibilities and projects
What the job involves
- We are looking for a creative and strategic Marketing Manager with focus to work with the world’s best-known Game Publishers to drive and coordinate marketing initiatives with the Esports World Cup
- In this role, you will ensure that marketing efforts are seamlessly aligned, effectively executed, and mutually beneficial for both the Esports World Cup and our partners
- You will act as a key liaison, fostering strong relationships and delivering impactful campaigns that resonate with the gaming community
- Partner Collaboration: Serve as the primary marketing contact for game publishers, ensuring open communication and alignment on marketing goals
- Campaign Strategy: Develop and execute joint marketing strategies with game publishers, utilizing both internal and external resources to maximize visibility and engagement
- Content Development: Collaborate with game publishers to co-create compelling marketing content, including trailers, social media assets, and event promotions, that adhere to both parties’ brand guidelines
- Performance Analysis: Track and analyze campaign success, providing detailed performance reports and insights to internal and external stakeholders
- Event Coordination: Lead marketing efforts for game-specific activations at the Esports World Cup event, ensuring seamless integration of publisher branding and messaging
- Relationship Building: Develop strong, long-term relationships with game publishers, identifying opportunities for deeper collaboration and innovative marketing initiatives
- Industry Trends: Stay informed about trends in gaming and esports, incorporating relevant insights into marketing strategies
- Cross-Functional Collaboration: Work with internal teams, including Content, Social Media, Performance, Product, Sales, and Operations, to ensure a cohesive approach to partner initiatives
Our take
Young people are increasingly turning away from traditional media, and gaming has in recent years become a professional spectator sport that draws huge online crowds. FACEIT is a competitive gaming platform that allows developers to run their own online tournaments, providing ranking charts, skill-based matchmaking and anti-cheat software to ensure that these events are as fair as any traditional sporting competition.
The esports market is projected to be worth about £4.5 billion globally by 2030, and FACEIT has attracted large scale investments as it continues to innovate in this market. Not all of its moves have panned out - for instance its foray into crypto gaming in 2022 could have come at a better time, but its pivot to non-intrusive in-game advertising has been well received by developers and is a testament to the adaptability of the company.
FACEIT is continuing to release and support new gaming products, for instance a car racing tournament released in colloboration with RENNSPORT, where established esports teams and car manufacturers will compete for a prize pool of €500,000. An Overwatch tournament launched in 2024 with a cash prize pool of $170,000. As the esports market shows no sign of slowing down, FACEIT will remain in a strong position to grow alongside it.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Aug 2019
$12m
SERIES B
Jan 2016
$15m
SERIES A
Total funding: $29m
Company benefits
- Fully remote or relocation to London supported
- Private Medical Insurance
- Travel Insurance
- Life Assurance
- Income Protection
- Cashback on dental care
- Lunch provided daily (when you’re in the office!)
- Kitchen stocked with refreshments (coffee machines everywhere – our founding team is Italian after all!)
- Company book club, and gaming nights
- Flexible working environment
- Company (virtual) drinks session every Friday
- Quarterly team outings
- Your professional growth is important to us. We provide ongoing training opportunities
- And best of all Free Premium FACEIT user account
Leadership
Niccolo Maisto
(CEO)Started their career as an investment banker at Nomura. Has an MBA from New York University.
Alessandro Avallone
(Chief Gaming Officer)#1 Italian Professional Gamer and World Champion with over 17 years of experience in the video-games industry.
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