Director of Events, Lantern

• 7+ years of experience managing events targeting Enterprise customers
• Success in running a marketing program in a fast-paced business
• Strong stakeholder management experience: ability to build trusted relationships with relevant internal teams and external stakeholders
• Understanding of how to leverage digital tools, such as HubSpot, Salesforce, and paid media to deploy marketing campaigns
• Results-oriented mindset and comfort in analyzing data with an understanding of how to use data to optimize at different stages of the funnel
• Instinct for what great customer experience looks like in different mediums and an experimental mindset when creating programs
• The ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear
• You thrive in a Team Environment. Collaboration is key in innovation and creating change

Desirable

• Lantern is seeking an events marketing leader to help drive the teams’ success by providing cross-functional support for all event types
• They will drive the overall strategy, execution, and management of external and internal events, including virtual events/webinars, and customer events
• The Director of Event Marketing will be both strategic and data-driven, monitoring events to ensure delivery on crucial KPIs, especially lead generation
• The scope of this role will also include planning, budgeting, development of content/themes, hiring and managing a team, and management of vendor and supplier relationships. You are willing to roll up your sleeves to support tactics, while leading the strategy
• Own the external third-party events strategy and the end-to-end event management
• Effortlessly project manage participation and level sponsorship process, logistics, event staffing, creative development, event enablement, and results
• Proactively annually plan and execute events calendar, budget development and tracking
• Report on performance and analyze results to evolve event strategy to drive strong efficacy
• Able to manage multiple day-to-day event marketing plans
• Set up processes and playbooks for the growth and sales teams
• Successfully manage and own vendor relationships
• Work collaboratively with internal stakeholders and contractors
• Successfully manage third party events budget, including forecasting
• Willing to get your hands dirty and work together with cross-functional partners on tactical efforts