Director of Marketing, Particle Health

• This role is ideal for someone who thrives in early-stage environments, operates independently, manages budgets and agencies effectively, and excels at balancing strategic leadership with execution excellence
• 10+ years of B2B marketing experience, ideally in healthcare, health tech, data platforms, or regulated industries
• Proven success as a hands-on, full-stack marketer capable of owning strategy and execution as a team-of-one or early marketing leader
• Demonstrated ability to build demand-generation programs and run campaigns that drive measurable pipeline impact
• Experience managing PR, brand, content, and creative agencies with an emphasis on business outcomes
• Strong writing, storytelling, and content production skills across multiple channels and formats
• Hands-on ability to evaluate and optimize marketing funnel metrics (MQL → SQL → Closed Won), while reporting ROI clearly to executive stakeholders
• Ability to operate autonomously in fast-paced, evolving environments
• A builder mindset with the ability to execute quickly and strategically
• Strong ownership mentality and comfort operating with ambiguity
• Ability to collaborate deeply with Sales, Product Strategy, RevOps, and Product Marketing
• Creativity paired with rigorous analytical thinking
• Passion for shaping how a company shows up in the market and telling a compelling product story

Desirable

• Particle Health is relaunching its marketing function under the Chief Growth Officer in 2026. As Head of Marketing, you will rebuild and run the marketing organization end-to-end-owning strategy, execution, and the foundation for long-term growth
• This is a hands-on role for a full-stack marketer who can set direction while personally executing campaigns, driving demand generation, producing content, orchestrating events, and leading brand and PR initiatives
• The initial focus will be accelerating top-of-funnel growth by leveraging external agencies for efficient execution, while establishing the systems, metrics, and narratives needed for scale
• As momentum builds and performance becomes predictable, this role will define the vision for maturing the marketing function - shaping team structure, expanding capabilities, and evolving marketing into a durable growth engine
• You will play a critical role in strengthening and scaling Particle’s brand reputation, elevating executive thought leadership, and positioning our products for the next phase of revenue growth
• This is an especially exciting moment to market Signal, our advanced data product, which is experiencing rapid quarter-over-quarter growth and is helping define a new category within the ADT market
• Build and own demand-generation programs that consistently produce qualified MQLs and SQLs
• Design and execute multi-channel campaigns across paid search, social, email, and landing pages
• Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance
• Implement data-driven experimentation and testing to optimize conversion across channels
• Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives
• Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy
• Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary
• Maintain consistent messaging across brand, growth, PR, and customer-facing materials
• Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings
• Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns
• Ensure events support both brand visibility and near-term pipeline goals
• Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences
• Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets
• Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies
• Define marketing KPIs and maintain dashboards to measure channel performance and funnel health
• Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene
• Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow
• Ensure all external communications meet healthcare regulatory and compliance requirements