Social Media Intern, Vita Coco
Part-Time
A reasonable estimate of the current pay range for this position is $22.00-$24.00 an hour
More information about location
3+ days a week in office
Coconut-based beverages
Be an early applicant
Coconut-based beverages
501-1000 employees
Be an early applicant
A reasonable estimate of the current pay range for this position is $22.00-$24.00 an hour
More information about location
3+ days a week in office
501-1000 employees
Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Role
Who you are
- Do you live on TikTok and Instagram, speak in memes, and have an eye for aesthetics?
- If you love being on camera, spend hours scrolling, and thrive in creative, fast-paced environments, this role is for you
- Prior experience managing a brand’s social media (school clubs, internships, personal brands, campus orgs, or small businesses count)
- Ability to collaborate cross-functionally and align with Brand and Creative teams
- A true culture enthusiast who stays plugged into internet trends, memes, and platform shifts
- Deep knowledge of TikTok and Instagram behaviors, user preferences, and best practices
- Strong understanding of consumer-led digital experiences and how to elevate them
- Clear, concise, and confident communication skills
- A healthy appetite for creative risk and trying unconventional ideas
- Awareness of legal guidelines around publishing branded content online
- A believer in long-term brand building — and how social plays a key role in it
- Positive attitude, adaptability, and eagerness to learn
- High screen time — TikTok and Instagram are your natural habitat
- Confident being on camera and participating in creative, funny, or experimental content
- Comfortable dawning our Vita Coco mascot costumes (and others) and filming things in the wild
- Familiarity with meme culture and strong comedic instinct
- Visual taste and attention to detail (especially for IG grid curation)
- Proficiency in Photoshop, CapCut, and Premiere
- Comfortable using an iPhone for filming and editing content
- Passion for storytelling, trends, and what performs on social
What the job involves
- Vita Coco is looking for a Social Media Intern who’s as comfortable filming TikTok trends as they are curating a picture-perfect Instagram grid
- This will be a part time (20 hours/week) internship based in our New York City office (Tuesday through Thursday). This will ~12 weeks with a desired start date in January 2026
- Create, film, and edit TikTok and Instagram Reels — these are your primary platforms
- Appear in content regularly; must enjoy being on camera and be open to costumes and character moments
- Curate and maintain a clean, cohesive Instagram grid aligned with brand visuals
- Ideate, create, and adapt memes that fit Vita Coco’s voice and current cultural trends
- Edit short-form content using CapCut, Premiere, and Photoshop
- Operate an iPhone confidently for filming, editing, and uploading content
- Assist with ordering props, planning shoots, and preparing content materials
- Spot trending audios, meme formats, emerging creators, and cultural moments on TikTok and IG
- Support daily posting, community engagement, and real-time reactions
- Collaborate directly with the Social Media Manager on content and channel strategy
- This is a TikTok + Instagram–focused internship where you’ll make content daily, meme your way into creative ideas, and help shape how Vita Coco shows up in culture
- From curating the IG grid to filming TikTok stunts in costume, you’ll be at the center of our most playful, high-energy projects
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game, but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Company benefits
- Health Benefits
- 401(k) + Match
- Paid Holidays and Unlimited Vacation
- Phone Allowance
- Car Allowance
- Gas Card
- Professional Development
- Financial Advisors
- Employee Product Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- CALM & PEERFIT Gym Membership
- Vita Coco E*Trade Account
- Pet Insurance & Dog Friendly Office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Michael Kirban
(Executive Chairman & Co-Founder)Has been with the company ever since co-founding it back in 2004.
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