QA Associate Manager, Hinge Health

• Bachelor's degree in Computer Science, Computer Engineering or related field of study
• 3+ years of experience in QA, marketing operations, or CRM platform testing
• 3+ years of hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• 3+ years of having a strong understanding of email, SMS, push, and in-app messaging campaigns
• Familiarity with segmentation logic, audience targeting, and personalization strategies
• Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics
• Excellent debugging and troubleshooting skills, particularly in diagnosing segmentation and campaign execution issues
• Experience working cross functionally with marketing, CRM, and analytics teams

Desirable

• We are seeking a QA Associate Manager to join our Growth Marketing Operations (GROMO) team. This role is ideal for someone with a strong background in marketing campaign testing and quality assurance, with expertise in audience segmentation, personalization logic, and campaign execution validation
• The primary focus will be on testing, diagnosing, and optimizing marketing campaigns across multiple channels, including email, SMS, push, and in-app messaging. You will work closely with marketing, CRM, and data teams to ensure flawless campaign execution and identify potential issues before launch
• Develop and execute comprehensive test plans for marketing campaigns and audience segmentation logic
• Validate dynamic content, personalization rules, event triggers, and data accuracy before deployment
• Identify, document, and track issues related to segmentation mismatches, automation logic, and campaign execution failures
• Investigate live campaign issues using platform logs, segmentation reports, and campaign performance data
• Collaborate with marketing operations, CRM, and data teams to troubleshoot campaign execution errors
• Validate webhook integrations, API connections, and cross-channel marketing triggers, as needed
• Ensure audience segmentation accuracy and data integrity before deployment
• Use SQL or marketing analytics tools to verify segmentation logic and troubleshoot discrepancies
• Validate tracking parameters (UTMs, attribution tags) to ensure correct campaign performance reporting
• Develop QA checklists, testing procedures, and best practices for marketing campaign validation
• Document troubleshooting steps and campaign QA methodologies to improve team efficiency
• Provide recommendations to enhance workflow efficiency, audience segmentation, and testing approaches