VP of Brand Marketing, Altana AI
$230-265k
+ Discretionary bonus or a variable compensation plan
More information about location
Office located in Brooklyn, NY
Supply chain visibility platform
Be an early applicant
Supply chain visibility platform
101-200 employees
Be an early applicant
$230-265k
+ Discretionary bonus or a variable compensation plan
More information about location
Office located in Brooklyn, NY
101-200 employees
Company mission
Altana AI's mission is to improve global commerce.
Role
Who you are
- A brand and marketing leader with 10+ years of experience building high-impact brands in complex, data-driven, or mission-driven industries
- Proven ability to define and scale brand identity, content strategy, and design systems in high-growth or category-creation environments
- Deep understanding – if not fluency – in economics, geopolitics, and international relations topics in order to reach audiences in the public sector, while translating dense topics for broad private sector audiences
- Experience managing PR and communications for the business, including external agency vendors and internal staff
- Deep expertise in content marketing, storytelling, and creative direction across formats — from thought leadership and editorial to digital and visual assets
- A compelling communicator and collaborator, able to align senior stakeholders and drive cross-functional initiatives forward
- Strategic and hands-on — able to set vision and directly shape execution when needed
- Passionate about building an enduring brand that shapes public dialogue and advances a meaningful mission
What the job involves
- As Vice President of Brand Marketing, you will serve as the architect and steward of Altana’s brand message, corporate narratives, and visual identity
- You will shape how the world understands our company, our category, and our vision of a globalization rebuilt around fair, secure, sustainable, and resilient global networks
- This role combines brand strategy, brand design, narrative development, thought leadership, content marketing, experiential and digital design, and external communications to drive awareness, engagement, and category leadership across Altana’s public and private sector audiences
- You’ll report to the CEO, lead Altana’s content marketing, design, and communications teams and functions, and work closely with cross-functional partners across product marketing, demand generation, sales, and government affairs to ensure brand clarity and cohesion at every touchpoint
- Own and evolve Altana’s brand strategy, positioning, and visual identity to powerfully articulate our mission, value proposition, and category leadership
- Lead the content marketing, communications, and brand design teams and functions, overseeing all brand creative, narrative, and storytelling assets across channels and formats
- Develop and execute integrated brand campaigns that build awareness, reinforce category leadership, and drive resonance with key audiences
- Partner with the cofounders and executive team on corporate narrative development, including thought leadership, speeches, and executive communications
- Collaborate cross-functionally with community and event leads to shape the brand expression of these initiatives — ensuring consistency, quality, and emotional impact in field marketing and experiential design
- Work closely with product marketing and GTM to translate complex ideas into compelling brand narratives across use cases, personas, and policy themes
- Oversee Altana’s brand presence across digital channels, including our website, social media, and owned content platforms — growing reach and influence
- Support strategic media and ecosystem relationship-building, in partnership with communications and growth teams
- Establish and track brand KPIs, including awareness, perception, engagement, and content performance — using insights to optimize strategy and execution
Our take
Altana AI’s platform provides a shared source of truth for the global supply chain. The idea is that this will help businesses and governing powers optimize global commerce which, over the past few years, has shot up on the list of international priorities. With three quarters of businesses reporting recent supply chain disruptions, and governments increasingly concerned with mitigating security threats, data-driven visibility is more sought after than ever before.
Crucially, the platform doesn’t require data sharing to create global intelligence, instead using a federated machine learning approach. This is a nut many big-data companies have been trying to crack, and Altana AI’s success has attracted the company interest from top-tier investors like Google Ventures and Floating Point alongside contracts with the UK Department of Business & Trade. A number of other headline enterprises and government agencies are already on the company's customer roster.
With companies looking to recoup some of the $4 trillion reportedly lost in supply chain disruptions over recent years, and the push for global databases getting stronger, logistics startups are having a fruitful investment period. Altana is crafting a remarkable product at a highly marketable time, and with good uptake so far. Backed by substantial funding, Altana is set for a strong few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$200m
SERIES C
Oct 2022
$100m
SERIES B
Total funding: $323.5m
Company benefits
- Comprehensive healthcare package
- Paid parental leave of 3 months for the primary caregiver and 1 month for the secondary caregiver
Company HQ
Financial District, New York, NY
Leadership
Raphael Tehranian
(COO)Previously an analyst with J P Morgan, pivoting to engagement at Cleantech Group and then corporate tech strategy with Suncor Energy. After a spell as an investor at Fuller Smith, spent time with global supply chain analytics company Panjiva as a management advisor.
Peter Swartz
(Chief Science Officer)An MIT grad in political science who went on to work as Head of Data Science at Panjiva.
Evan Smith
(CEO)A Yale economics graduate with experience in renewables at Imperium Renewables and Verno Systems, the latter of which they co-founded. Served as a partner at Fuller Smith, before moving on to work in a management advisor role at Panjiva.
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