Growth Marketing Lead, Orchard
Offline
$110-150k
+ Stock options
More information about location
Online real-estate marketplace
Be an early applicant
Online real-estate marketplace
201-500 employees
Be an early applicant
$110-150k
+ Stock options
More information about location
201-500 employees
Company mission
Orchard's mission is to make home-buying stress-free, fair, and simple.
Role
Who you are
- The right candidate is highly analytical with a keen eye for customer-centric messaging
- 3+ years of experience driving growth within a B2C performance marketing function
- Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
- Passion for creative testing and a knack for crafting messaging that resonates
- Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
What the job involves
- Orchard is looking for a Marketing Lead to manage our offline channel strategy
- In this role, you will manage a 7-figure marketing budget, spread across existing and new channels
- Our offline channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency
- Buying and selling a home is life’s biggest financial decision and you’ll work closely with our talented creative team to craft advertising that elicits action while conveying trust
- You will also manage external agencies to help execute media buys and oversee day-to-day channel logistics
- This role is a unique opportunity for an offline marketing manager to scale their impact
- This is a full-time role that reports into the Head of Growth Marketing
- Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
- Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
- Work closely with external agencies to place media buys and refine local buying strategy
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
Our take
In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,
Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.
Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2026
$30m
LATE VC
Sep 2021
$100m
SERIES D
Total funding: $265m
Company benefits
- Medical, vision, and dental plans
- 18 weeks paid parental leave + customized one-month transition period
- 10 weeks paid leave for employees who need to care for sick family members
- Flexible PTO
- Team events
- Paid industry certification
- In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
- 401(k)
- Employer-sponsored and voluntary life insurance
Company HQ
NoMad, New York, NY
Leadership
Court Cunningham
(Founder & CEO)Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.
Salary benchmarks
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