Staff Product Manager, HelloFresh
Marketing Science & Optimization
$200-224.5k
Offers equity
2-5 days a week in office
Recipe box subscription service
Be an early applicant
Recipe box subscription service
1001+ employees
Be an early applicant
$200-224.5k
Offers equity
2-5 days a week in office
1001+ employees
Company mission
HelloFresh is on a mission to change the way people eat, forever! They're collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry.
Role
Who you are
- 8–10+ years in Product Management with meaningful experience in Marketing Science, Ad-Tech, Measurement, Growth, Analytics Platforms, or Data Products
- Deep understanding of MMM, incrementality, experimentation, attribution, and marketing effectiveness
- Proven track record building platforms rather than isolated features
- Strong strategic thinking paired with analytical rigor
- Experience partnering closely with Data Science teams on model-driven products
- AI-native mindset with a bias toward experimentation, automation, and rapid iteration
- Ability to influence executive stakeholders through evidence-backed recommendations
What the job involves
- Marketing Science & Optimization is the engine that powers how HelloFresh allocates hundreds of millions of dollars in marketing investment globally
- How we measure effectiveness, understand incrementality, optimize budgets, forecast outcomes, and connect performance back into future decisions directly impacts customer growth, profitability, and long-term business performance
- Today, many of these capabilities exist across different systems, methodologies, and teams
- We are building a unified decisioning ecosystem where measurement, experimentation, forecasting, audience intelligence, and optimization work together to drive smarter investment decisions at scale
- This role owns that ecosystem end-to-end
- We are looking for a product leader who can define the future of marketing decision-making at HelloFresh
- You will build the systems that transform data into decisions, decisions into actions, and actions into measurable business outcomes
- This is not a coordination role
- We are looking for someone who can establish the vision, prove impact through experimentation, and scale successful solutions globally
- Budget Allocation & Decisioning Platform
- Build the systems that answer one core question: Where should we invest next?
- Own the core decisioning capabilities that drive marketing investment and capital allocation across markets
- Budget allocation methodologies that guide spend decisions
- Investment recommendation systems that surface where to scale or pull back
- Scenario planning tools to evaluate trade-offs and outcomes
- Marketing forecasting platforms to improve forward-looking visibility
- Performance steering capabilities that connect spend to outcomes
- Partner with Marketing, Finance, and Analytics to improve how capital is deployed across acquisition channels and markets. Transform measurement outputs into actionable recommendations rather than static reporting
- Audience Intelligence & Activation
- Build and scale a first-party audience intelligence system that enables model-driven growth
- Audience segmentation frameworks across value, lifecycle, churn, retention, and reactivation
- Scalable audience generation models powered by data science
- Cross-channel activation strategies across paid and owned channels
- Governance frameworks ensuring consistency, compliance, and scalability across markets
- Partner with Marketing and Data Science to evolve from manual audience management toward model-driven audience generation and optimization. Establish governance frameworks to ensure audiences are scalable, compliant, and consistently activated across markets
- Closed-Loop Optimization System
- Build a full feedback loop from measurement to decisioning to optimization
- Ensure measurement directly informs investment decisions
- Use audience performance to refine targeting strategies
- Leverage experimentation to validate and scale optimizations
- Continuously feed outcomes back into planning and forecasting systems
- Partner closely with Data Science to operationalize models and insights into business workflows. Define the operating framework that connects measurement, forecasting, audience intelligence, and optimization into a unified growth system
- Cross-Functional Leadership
- Act as the single-threaded owner across Product, Engineering, Data Science, Analytics, Finance, and Marketing
- Influence marketing investment strategy and budget allocation frameworks
- Shape measurement methodologies and decisioning standards
- Drive build vs buy and platform direction discussions
- Create alignment in high-ambiguity environments without formal authority
Our take
The food space has seen significant disruption in the last few years, whether it's the rapid expansion of takeaway delivery, online groceries or meal boxes. Consumer tastes are changing and there has been lots of innovation to try and get quality food in front of people more easily. HelloFresh is one of the drivers of that trend.
On the back of a boom in subscriptions during the pandemic, HelloFresh secured its place in the new food market. However, the cost-of-living crisis has meant that the company and its peers have faced dwindling subscriptions, resulting in layoffs and a need to refocus towards a more sustainable future for the business.
That said, HelloFresh still benefits from being a leader in the sector and from its B Corporation status - properties that mean it remains a top option for consumers who want to try meal kits. Only time will tell if the company can sustain its success moving forwards, at a time when its product, however enticing, is becoming less affordable for the general public.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2016
$97.5m
SERIES G
Sep 2015
$97.1m
SERIES F
Total funding: $406.5m
Company values
- Speed & Agility
- Relentless Prioritisation
- Egoless Environment
- Learning Never Stops
- Data Drivenness
- Customer Centricity
- Long Term Orientation
Company HQ
London, UK
Articles
Leadership
Dominik S. Richter
(CEO)Started his career at Goldman Sachs after graduating from WHU and LSE.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 32 more jobs at HelloFresh