Director of Growth & Digital Marketing, Pluralsight
$155.8-205k
More information about location
Technology workforce development company
Be an early applicant
Technology workforce development company
1001+ employees
Be an early applicant
$155.8-205k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- 10+ years in B2B demand generation, growth, or digital marketing, including 6+ years leading and developing teams, including experienced marketers and people managers
- Proven track record managing 7-figure digital media budgets across search, social, programmatic, partners, and video, delivering measurable ROI
- Demonstrated ability to measure digital pipeline contribution in the CRM beyond platform reporting, using multi-touch attribution or incrementality testing
- Experience managing and scaling a media agency relationship that delivers results
- Built repeatable campaign playbooks and intake processes that helped other teams move faster
- Experience owning or materially influencing lifecycle programs across acquisition, nurture, retention, and expansion
- Experience supporting ABM and strategic-account motions in partnership with Sales and Revenue Marketing
- Track record marketing B2B SaaS to mid-market and enterprise buyers. Experience reaching technology leaders (CTO, CIO, VP of Engineering) is a strong plus
- Exceptional communicator who articulates performance, tradeoffs, and strategy clearly to stakeholders and executive leadership
- Demonstrated ability to build or evolve teams and operating models in environments with ambiguity, shifting priorities, and high expectations for measurable business impact
What the job involves
- Pluralsight is hiring a Director of Growth and Digital Marketing to run the digital engine supporting new-logo acquisition and customer expansion
- Directing a 7-figure digital marketing budget, you will be responsible for driving tens of millions in marketing-sourced pipeline across our mid-market and enterprise segments globally
- Success is measured in pipeline and revenue, not clicks and CPLs
- We are looking for a hands-on builder who can establish the playbook, then scale it across the team to support long-term growth
- You'll build campaigns that pull early engagement through to pipeline and closed-won revenue, connecting awareness, nurture, and conversion across channels so interest turns into opportunities
- You will also lead the evolution of the team and operating model- creating clear ownership, stronger accountability, and the capabilities needed to scale
- This role reports to the VP, Revenue Marketing
- Translate briefs from cross-functional stakeholders into demand gen plans, traffic strategy, and budget recommendations to reach their pipeline goals
- Manage paid, email, and digital execution for global campaigns, reporting results back to campaign owners
- Build repeatable playbooks, templates, and intake processes so partner teams launch faster with consistent quality
- Advise campaign owners on where digital will and won't move the number, backed by performance data
- Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success to activate digital programs supporting launches, strategic accounts, ABM, new-logo acquisition, and expansion
- Develop and execute integrated multi-channel strategies that build awareness, generate demand, and pull prospects through to closed-won ARR
- Own always-on digital acquisition programs, including paid search, paid social, and lifecycle nurture, with accountability for pipeline contribution
- Own lifecycle programs across acquisition, nurture, customer engagement, retention, and expansion, using behavioral signals and segmentation to move customers and prospects to the next best action
- Allocate the digital budget across channels and programs based on pipeline and bookings, and move spend when the data says to
- Hands-on optimization of new programs, channels, and creative
- Direct the media agency as its strategic owner. Set priorities, manage scope, and run quarterly business reviews
- Build scalable digital and ABM playbooks that can be deployed across segments, regions, strategic accounts, and solution campaigns
- Track full-funnel performance from first engagement to closed-won ARR, sharing insights with campaign owners and marketing leadership
- Perform post-mortems on closed-won and closed-lost pipeline to reallocate spend and sharpen playbooks
- Manage financial forecasting, pacing, and reconciliation with Finance
- Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution. Establish clear ownership and expectations, build analytical and strategic capability, manage performance, and develop leaders who can operate with increasing autonomy and accountability
- Continuously improve the growth operating model, including intake, prioritization, measurement, agency workflows, and cross-functional decision rights
- This role is primarily performed in an office or home office setting and involves standard computer-based work
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has seen significant growth in recent years, capitalising on the surge in demand before many competing startups emerged. Despite facing competition from major players like Grow with Google and Udemy, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder & Content Advisor)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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