Global Campaign Manager, PagerDuty

• 5-7 years B2B marketing experience, preferably in technology or SaaS
• Proven track record managing integrated campaigns that drive measurable pipeline impact
• Strong analytical skills with ability to derive actionable insights from data
• Global marketing experience or demonstrated ability to work across time zones and cultures
• Excellent project management, communication, and influencing skills

Desirable

• As the Global Campaign Manager at PagerDuty, you’ll own a critical customer segment that drives toward our revenue goals
• You'll develop integrated demand generation campaigns that deliver pipeline and accelerate deals by collaborating with many cross functional teams
• We’re looking for an expert collaborator who's customer-obsessed, excels at crafting buyer journeys, and uses analytics to fuel continuous testing and innovation
• This role balances strategic thinking with tactical execution—building what's needed today while architecting for tomorrow's growth
• Develop and execute multi-channel campaigns targeting ITOps, DevOps, and security teams globally
• Activate cross-functional teams to ensure tight alignment on objectives, messaging, and execution
• You’ll directly manage lead gen, webinar, and nurture channels for your campaign
• Research your customer segments to inform program strategy
• Synthesize insights from multiple sources to craft personalized experiences that engage individuals and buying groups throughout their journey
• Continuously evolve programs to maximize pipeline generation and deal acceleration
• Own pipeline and ARR targets by ideating and troubleshooting across Marketing tactics to reach and exceed goals
• Monitor lead quality and gather feedback to optimize programs, including working with Marketing Analytics for the right data visibility
• Partner with Sales to aid opportunity creation and acceleration
• Start each day knowing your campaign's performance against quarterly targets
• Track, analyze, and optimize using marketing automation and attribution tools to drive continuous improvement
• Build the optimal targeting and tactic mix for your campaigns to reach both short term and long term goals
• Use dynamic triggers to help accelerate user and account journeys
• Create scalable tactic templates for regional teams to implement locally
• Balance needs across mature and emerging markets while maintaining brand consistency and message clarity
• Also work with Sales Enablement to scale training on marketing tactics
• Collaborate closely with but not limited to the Product Marketing, Content Marketing, Performance Marketing, Marketing Operations, and Sales teams to align messaging with go-to-market strategies
• Provide and receive feedback on collaboration and processes for continuous improvement