Executive Director of Events Marketing, Business Insider
$15-160k
+ Bonus
2-3 days a week in office
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$15-160k
+ Bonus
2-3 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- 10+ years of experience in event marketing, audience development, or brand strategy, preferably within media, publishing, or B2B/B2C event environments
- Proven success in building and scaling premium audience experiences across multichannel campaigns
- Strong strategic thinking and ability to collaborate across functions in a fast-paced, entrepreneurial environment
- Experience with audience segmentation, marketing automation platforms, and campaign reporting tools
- Passion for live events, journalism, and connecting communities through meaningful content experiences
- Based in NYC with a requirement of 2-3 days in office headquarters
- Ability to attend similar industry events to help foster relationships in NYC and amplify the BI Live event experience
What the job involves
- As Executive Director of Event Marketing you will play a critical role in the growth and impact of Business Insider Live by driving event marketing strategy, attendee experience and community building, across our portfolio of editorially driven live journalism experiences
- This role is responsible for establishing the marketing strategy powering BI Live, including building strategic marketing campaigns that amplify BI Live’s brand and overseeing targeting event specific recruitment efforts building a community, and delivering exceptional experiences that reflect the voice of Business Insider
- The position will report to the VP of Business Insider Live Events and work cross-functionally with editorial, design, communications, and sales teams to ensure each event is positioned for maximum visibility and engagement
- This position is based in our New York City HQ with an in-office presence of at least 2 days per week
- Event Marketing
- Develop external brand and positioning for BI Live, ensure the right balance between editorial integrity, brand amplification, and sponsor/partner visibility across
- Develop and execute multichannel marketing campaigns to promote BI Live tentpoles and built-if-bought events across email, display, social, editorial, and partner channels
- Collaborate with editorial, brand marketing, and communications teams to ensure alignment in tone, voice, and positioning across all promotional content
- Develop marketing partnerships and collaborative programs that elevate and grow the BI Live brand to target audiences
- Audience Development
- Build strategic top and bottom funnel audience recruitment strategies across the BI Live event portfolio
- Curate high-value attendee cohorts that reflect Business Insider’s readership and align with sponsor goals
- Develop and grow BI Live’s executive audience segments—including CMOs, CEOs, and other business decision-makers—by cultivating relationships and curating invitation strategies that build an enduring leadership community
- Collaborate with Audience and Growth teams to build live events into the reader and digital audience ecosystem of Business Insider
- Operations and Sponsorship
- Work collaboratively with sales team with pre-sale marketing insights that demonstrate value to support new business and renewals
- With support of VP of BI Live, establish KPI benchmarks across all campaigns, monitor progress and resource allocation towards goals
- Manage and mentor Manager of Audience Development
Our take
Business Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Business Insider was founded by well-known trader and entrepreneur Henry Blodget and sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
It's also setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Business Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Premium medical, dental, and vision coverage with several plan options, including one fully funded plan. Pet insurance, too!
- Retirement savings plan with a company match.
- Equal parental leave for all parents, plus family planning and maternity support through Maven.
- Flexible vacation policy and 10 company holidays.
- Mental health benefits including membership to the Calm app.
- Offices stocked with snacks and drinks.
- Monthly lunches, breakfasts, and other in-person events at all of our offices.
- An employee referral bonus program.
- Our Editorial Fellowship Program gives early-career journalists an opportunity to make a big impact in a digital newsroom.
- Lunch and learns, panels where we learn from our colleagues, and outside speakers to help empower our employees to expand their skills and advance their careers.
- Eight dynamic Employee Resource Group (ERG) programs that help shape company events, influence policies, and ensure every employee's voice is heard.
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Co-Founder & CEO)Alongside Business Insider, Henry is the Founder, CEO and EIC at REGENERATOR and the co-founder and Chair at Spooler Media.
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