Group Creative Director, MasterClass
$242-280k
More information about location
Streaming platform for learning
Be an early applicant
Streaming platform for learning
501-1000 employees
Be an early applicant
$242-280k
More information about location
501-1000 employees
Company mission
To help unleash the human potential, by inspiring individuals to learn amazing new skills.
Role
Who you are
- Conceptual Visionary: Proven ability to develop original creative concepts that deliver real business impact
- Sharp Creative Judgment: A track record of recognizing the strongest idea in the room and knowing how to push work further
- Hands-On Maker: Comfortable personally producing copy and design work, not solely directing others, versatile across disciplines
- Strategic Thinker: Able to translate strategic objectives into creative concepts that resonate, with an understanding of how creative connects to performance and conversion
- Collaborative Partner: Experience working closely with cross-functional teams, including Performance Marketing, to drive integrated efforts
- Visionary Leader: Proven experience leading creative teams across advertising, product, content, and creative strategy workstreams
- Dynamite Storyteller: Exceptional writing skills with the ability to craft compelling narratives across various forms and mediums
- Innovative Creator: A portfolio showcasing award-winning work and a knack for pushing creative boundaries
- 10+ years of experience in creative roles, with a focus on producing standout work for global brands
- Experience directing copy, art direction, design, video, animation, and other creative disciplines
- Demonstrated expertise in conceptual and strategically-led campaign development
- Experience in both agency and in-house environments
- Ability to prioritize and work well under pressure while maintaining speed and high attention to detail given shifting timelines, updates, and last-minute changes. Should have a strong operational mindset and vision for the team
- Ability to provide and receive constructive feedback across creative disciplines
- Strong presentation skills and attention to detail; presenting work on behalf of the team, explaining the creative vision, strategy and approach
- Experience developing and maintaining brand voice and tone guidelines
- Experience and understanding of performance marketing and its integration with creative strategy
- Proven ability to manage multiple projects in a fast-paced environment
- Versatility in writing styles and tones, from short-form brand advertising & performance copy to longer-form editorial content
What the job involves
- As our Group Creative Director, you'll report to our Executive Creative Director and help lead creative direction across Class Launches, campaigns, and product launches
- You'll be hands-on, producing and elevating work across copy, design, and art direction, not just directing others' execution
- Your conceptual vision and creative judgment will shape how we communicate with our global audience, and as our team structure evolves, you'll grow into a formal leadership role guiding a team of copywriters, designers, animators, editors, photographers, and art directors
- Lead and Inspire: Guide the creative vision and strategy for creative campaigns, products, and marketing communications. Inspire your team to push the boundaries of creativity and innovation
- Shape Our Voice: Write, define, and champion the tone and voice of marketing copy across various channels, ensuring consistency and authenticity. Delivering on-strategy, on-target, and on-brand messages and ensuring other writers are doing the same
- Stay Hands-On: Personally produce and shape copy, design, and creative work, not just direct it, across Class Launches, campaigns, and product marketing
- Collaborate and Innovate: Work closely with cross-functional teams, including brand, performance marketing, enterprise, and product, to develop forward-thinking ideas and strategies
- Mentor and Grow: Develop and mentor a team of copywriters, designers, and art directors, fostering a culture of creativity, collaboration, and continuous improvement
- Direct and Oversee: Provide creative direction and oversight across copy, art direction, design, video, animation, and other creative disciplines
- Execute with Excellence: Deliver compelling, on-brand messages across all touchpoints, maintaining the highest quality standards and attention to detail
- Adapt and Evolve: Stay ahead of industry trends and continuously seek new ways to tell our story in a rapidly changing landscape
Our take
MasterClass is a streaming platform that offers its members the chance to learn skills and theory directly from the best in the business, all with celebrity status. For example, learning to cook with Gordon Ramsay, mastering tennis techniques with Serena Williams, and perfecting songwriting with Alicia Keys.
The streaming platform provides more than 100 classes across nine categories, including sport, wellness, music, food, and business. Each class is made up of around 20 short video lessons, accompanied by a workbook and a members’ community.
With a $2.5 billion valuation and no shortage of funding, MasterClass is seen as a leader in the edtech market and differentiates itself from fierce competitors Udacity and Udemy by blurring the line between education and entertainment.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2021
$225m
SERIES F
May 2020
$100m
SERIES E
Total funding: $461.4m
Company benefits
- Health & Wellness: Premium medical, dental, and vision insurance plans for you and your family. OneMedical and Peloton subscriptions. Access to Modern Health and Included Health for additional well-being and expert medical care
- Paid Time Off: Take the time you need when you need it. Company-wide winter and summer recharge breaks and half-day Fridays
- Equity: In addition to a competitive base salary, our equity plans allow employees to share in the success of the company
- Unique Perks: Quarterly flex dollars for whatever you need, cell phone and internet stipends, lunch on Tuesdays for those in-office, and the occasional instructor drop in
- Family Planning: Competitive parental leave programs for both birthing and non-birthing parents. Leave administration with Cocoon. Fertility support through Carrot
- Learning & Development: We are a learning company after all! Full access to MasterClass courses and the opportunity to gift memberships to loved ones. Personal development dollars are provided every 6 months for things like career coaching or books
- Charitable Giveback: Company charity matching and paid days off to volunteer in your community
Company HQ
SoMa, San Francisco, CA
Leadership
David Rogier
(Founder & CEO)Having studied at Washington University, they worked in Strategy and Operations at Tesco for 3 years before taking an MBA at Stanford. They used this experience to found MasterClass.
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