ABM & Partner Marketing Manager, EverCommerce
EverPro
$100-115k
+ Employee Stock Purchase Program
More information about location
Integrated SaaS solutions
Open for applications
Integrated SaaS solutions
1001+ employees
Open for applications
$100-115k
+ Employee Stock Purchase Program
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- The ideal candidate will have extensive experience designing and executing ABM marketing initiatives across 1:1, 1:few, and 1:many strategies, driving pipeline growth for various target account segments
- A proven track record of acquiring new customers, expanding their footprint, and increasing wallet share is essential
- Additionally, experience in developing and executing campaigns for referrals, affiliate programs, and both in-house and external partner collaborations is highly valued
- 5+ years of B2B marketing experience, specifically in account-based marketing (ABM) and partner marketing programs
- Proficient with Salesforce, Marketing Automation Tools, and ABM technologies (e.g., 6Sense, Demandbase, SalesLoft, Outreach, Bombora, Sendoso, and Zoominfo)
- Demonstrated ability to work cross-functionally with sales, marketing, customer success, leadership, and product teams to achieve results
- Expertise in leveraging digital marketing, digital advertising, and sales acceleration tools to drive pipeline growth
- Data-driven mindset, with the ability to extract insights and optimize efforts based on audience segmentation and performance metrics
- Proven ability to track and report on long-term and complex campaign performance metrics, including revenue influence and ROI
- Strong relationship management skills, with the ability to build rapport, influence stakeholders, and deepen relationships with sales teams
- Self-motivated, hands-on, results-oriented, and collaborative
- Competence across all areas of marketing, including strategy, sales enablement, content marketing, marketing operations, and demand generation
- Field sales experience is a plus
What the job involves
- EverPro is seeking a seasoned ABM & Partner Marketing Manager to create and implement strategies that drive pipeline growth through targeted account lists and partner programs
- This role will be responsible for the planning, execution, reporting, and optimization of ABM and partner marketing initiatives for three of EverPro’s SaaS solutions: Briostack, DynaScape, and Fieldpoint
- The role requires regular analysis of data to optimize audience segmentation and refine marketing efforts
- Develop and execute ABM programs to drive revenue growth from key accounts, targeting specific account segments
- Collaborate with sales teams to create strategies, processes, and content that support successful ABM initiatives and result in significant in-account pipeline growth
- Guide channel mix strategy to deliver the right combination of digital marketing, inbound, broad-based, and offline marketing activities for each target account segment
- Leverage account-based data and technology to attract, engage, convert, and expand strategic accounts
- Oversee the execution of partner marketing initiatives, including referral programs, affiliate campaigns, and both in-house and external partnerships
- Foster relationships with partners and internal stakeholders to ensure seamless campaign execution and success
- Collaborate with cross-functional teams to align ABM and partner marketing efforts with overall business objectives
- Analyze campaign performance to assess effectiveness and identify opportunities for optimization
- Regularly report on ABM and partner KPIs, adjusting strategies to maximize ROI and pipeline impact
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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