Vice President of Marketing, Credit Karma
Office located in Oakland, CA
Free credit and financial management platform
Open for applications
Free credit and financial management platform
1001+ employees
Open for applications
Office located in Oakland, CA
1001+ employees
Company mission
Credit Karma's mission is to empower each and every one of its members with the knowledge, tips, and tools they need to turn their financial dreams into a reality.
Role
Who you are
- 12+ years marketing experience (primarily B2C focused) with increasing levels of responsibility and leadership, including content, digital, product marketing, and marketing analytics
- 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
- 10+ years of experience building and leading diverse teams to create and deliver marketing-related solutions
- Demonstrated extensive track record of successfully leading a multidisciplinary marketing team in a public company environment
- Brand builder - fluent storyteller with experience in brand strategy and management, particularly within an integrated brand environment
- Ability to thrive in matrixed, multi-vertical companies, bringing out the best in teams across an organization
- Strategic mindset with a knack for transforming ideas into impactful marketing initiatives
- Deep understanding of digital marketing, customer segmentation, and data-driven decision making
- Strong analytical capabilities, coupled with a creative flair to balance data with innovation
- Proven commitment to developing and strengthening a company culture that is built on the values of diversity, equity and inclusion
- Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people
- Outstanding communication skills to rally teams and present compelling strategies to stakeholders
What the job involves
- As Vice President, Marketing at Credit Karma, you will play a pivotal role in shaping and maintaining the brand's identity. This expansive role will oversee a mulit-disciplinary team including Brand, Creative, Product Marketing, and Product Research– all critical growth drivers across the business
- Through strategic leadership and innovative creative direction, this leader will drive the teams executing the overall brand and marketing strategy, creative vision, product research, and product marketing initiatives to support Credit Karma’s growth objectives and revenue targets
- Reporting directly to Credit Karma’s Chief Marketing Officer (CMO), this cross-functional leadership role requires high EQ and partnership across all Credit Karma functions, as well as leveraging and investing in the relationships with our Intuit companies
- Deeply understand our members’ needs and aspirations and develop strategies that place the member at the heart of every marketing endeavor, fostering lifelong advocacy
- As Vice President, Marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit
- Develop brand strategy and integrated marketing campaigns with a consistent and cohesive brand identity, voice, and tone
- Oversee the development and execution of campaigns and promotions across all marketing channels: website, social media, email, and other digital channels
- Lead the development of the brand strategy including brand health measurement, setting the brand positioning and narrative and overall leadership of how the brand will come to life in the ecosystem (with consumers, the industry, and alongside our suite of Intuit brands)
- Identify opportunities to take smart risks and successfully maneuver great ideas forward to execution that deliver results and move the needle for the business
- Be the leader of our marketing leaders
- Leverage data and analytics to measure and report on the effectiveness of marketing campaigns and initiatives
Our take
CreditKarma is a popular multinational personal finance company offering free services like credit reports, credit checks, and financial advice to its users. It is the United States’ largest free credit monitoring service, and it was bought by Intuit in 2020 in a deal valued at over $8 billion.
CreditKarma has been wise to aggressively target lower-income users and those in need of credit help. CreditKarma is able to score users with “thin” credit files, approximately 62 million Americans. Plus, in keeping its services entirely free it beats out its closest competitor Credit Sesame, who reserves some of its services for premium customers.
During the first fiscal quarter of 2022, Credit Karma contributed $418 million in revenue to Intuit. That’s compared to just $144 million and $316 million in its first two quarters as part of Intuit. However, 2023 has seen a decline in revenue due to downturns for personal, home and auto loans thanks to a strain on the global economy. Regardless, Credit Karma continues to perform strongly.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2015
$175m
SERIES D
Sep 2014
$75m
SERIES C
Total funding: $368m
Company benefits
- Extensive health plans
- Wellness and self-care reimbursement
- Paid leave for new parents
- Professional development
- Continuous learning courses
- Equal pay
- Retirement plan
- Equity incentives
Company values
- Helpfulness
- Ownership
- Progress
- Empathy
Company HQ
Chinatown, Oakland, CA
Articles
Leadership
Kenneth Lin
(CEO)Kenneth studied at Boston University before working as a Partners First Analyst, as well as working at FairMarket, Upromise, and founding Adrenaline Group. He left E-LOAN in July 2006 to co-found Credit Karma in March 2007, alongside a Fellowship at The Aspen Institute.
Nichole Mustard
(CRO)Having studied at Miami University, Nichole worked for almost 5 years at Complete as a Financial Services Sales Director. She left this role to co-found Credit Karma in 2007, serving initially as VP of Business Development and since March 2014 as CRO.
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