Senior CRM Campaign Executive, Trainline
£35-40k
2 days a week in office
Europe's leading rail ticketing platform
Posted today
Europe's leading rail ticketing platform
1001+ employees
Posted today
£35-40k
2 days a week in office
1001+ employees
Company mission
Trainline is proud to be Europe's leading rail and coach platform - a tech company with a mission to make train travel as smooth as possible to allow travellers to make greener travel choices.
Role
Who you are
- Minimum of 2 years’ experience working within a CRM function in a fast-paced environment, ideally with exposure to email, push and in-app message formats
- Solid understanding of CRM and retention concepts and how they integrate within broader marketing plans
- Familiarity with major CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign is a plus, though hands-on experience is not mandatory
- Comfortable working in campaign planning and ideation rather than hands-on technical execution
- Passionate about customer retention and delivering engaging, relevant customer communications
- Strong interpersonal and influencing skills across functions
- Highly organised with strong attention to detail and an understanding of the importance of quality. Cares about and takes pride in their outputs
- Comfortable working in a fast-changing, multi-location team environment with multiple stakeholders and deadlines. Able to deliver under pressure
- Intellectually curious, passionate and always looking for new opportunities. Self-motivated and able to work independently to meet deadlines
- Has a willingness to learn and experience ongoing personal growth
- Enthusiastic, energetic, and creative. Likes to bring ideas to the table
- Spanish language skills are desirable but not essential; a good understanding of the Spanish market is beneficial
What the job involves
- We’re looking for a proactive and collaborative Senior CRM Executive to join our CRM Campaigns team, focusing on the Spanish market
- This role is ideal for someone with a solid understanding of CRM principles, who is passionate about customer retention and driving commercial impact through well-planned, data-informed campaigns
- You will play a key part in shaping and executing CRM strategies by working closely with multiple stakeholders across Commercial, Marketing, and Data
- While this role is less hands-on technically, you will be responsible for planning, ideating, and managing CRM campaigns, ensuring clear communication and alignment between the teams within the CRM function
- This is a fantastic opportunity to contribute to a fast-growing, dynamic environment where your strategic thinking and stakeholder management skills will directly influence customer engagement, retention and business growth
- Collaborate closely with the CRM Operations and CRM Tech teams to deliver highly engaging communications & journeys using email, push and in app messaging focused on the Spanish market
- Develop and manage the CRM campaign roadmap, working with key stakeholders across the Commercial team to align CRM plans with broader business goals
- Manage multiple priorities and deadlines effectively while maintaining clear and proactive communication with internal teams and external stakeholders
- Write detailed briefs to direct copy, design, segmentation, testing and personalisation
- Support the continuous improvement of our CRM strategy by implementing impactful tests within campaigns and contributing ideas which drive optimisation
- Report on campaign performance, pulling together data from multiple sources to give a complete view of effectiveness. Work with the CRM Analyst to understand more detailed performance, insights and implement improvements where needed
- Use insights and learnings to build plans for continuously improved communications
- Maintain detailed documentation of campaign plans, processes, and outcomes to support team alignment and knowledge sharing
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Its app is intuitive and well designed and its even pioneering paperless travel, allowing users to store their tickets in the app.
It's hyper-focused on customer experience and has a product culture of fast iteration to deliver great outcomes for customers. Its customers make 170,000 journeys a day and it sells 200 tickets a minute.
Its continuing to innovate to stay ahead, using machine learning to predict price movements and integrating with Siri and Google Assistant so people can buy tickets simply by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Discounted gym memberships through Wellhub
- Private Health and Dental Insurance
- Enhanced Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
- Electric Vehicle Salary Sacrifice Scheme
- YellowNest - Subsidised Childcare Fees
- Work from Abroad
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO)Joined Trainline in 2020 as COO before becoming the CEO in 2021. Previously the Group CEO at Moonpig and Photobox and also spent over 10 years at eBay in various VP roles.
Lisa Hillier
(Chief People Officer)Previously the CPO at Gousto, The Restaurant Group, and Just Eat. They also spent over 6 years at Betfair as the Head of HR and Chief Human Resource Officer.
Mike Hyde
(Chief Technology Officer)Previously a Director of Data Science at Facebook and as a Director of Business Insights at Skype and Microsoft.
Sakshi Anand
(Chief Growth Officer)Joined Trainline in 2023 as the VP of Growth and President of UK before becoming the CGO in 2025. They are also the Founder of NeuStar Consulting.
People progressing
Gary joined in 2022 from Comparethemarket as Director of Engineering and was recently promoted to VP Engineering, reporting directly to CTO.
Joe joined in 2022 from Meta as Director of Data Science and was recently promoted to VP Data, reporting directly to CTO.
Ali joined in 2023 from Meta and was recently promoted to VP Product, reporting directly to CPO.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Gender Equality Network 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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