Principal Product Manager, GoDaddy
Merchandising and In-person Selling
$127-248k
Salary dependent on location
More information about location
Domain registrar & web hosting platform
Posted today
Domain registrar & web hosting platform
1001+ employees
Posted today
$127-248k
Salary dependent on location
More information about location
1001+ employees
Company mission
To allow anyone to begin, grow, and run their presences online.
Role
Who you are
- 8+ years of product management experience, with at least 5+ years leading conversion optimization, growth, or user acquisition efforts for SaaS or e-commerce platforms
- Strong understanding of customer acquisition funnels, conversion rate optimization (CRO), and behavioral analytics
- Experience in A/B testing, personalization, and data-driven decision-making to drive measurable growth
- Proven track record of driving business growth through strategic product initiatives passionate about acquisition, activation, and retention
- Deep knowledge of checkout experiences, onboarding flows, and payment ecosystems in a commerce setting
- Strong UX and user psychology understanding, with an ability to craft frictionless customer journeys that drive engagement
- Experience working closely with GTM, Marketing, and Growth teams to coordinate strategies and align priorities
What the job involves
- We are the team that owns the end-to-end user journey across web and app surfaces, ensuring seamless discovery, engagement, and adoption of our Point of Sale (POS) and Commerce SaaS products
- We are passionate about optimizing user acquisition and conversion funnels
- On this team, you'll spearhead checkout conversion strategy, and collaborate with GTM, Growth, UX, Marketing, and Engineering teams to boost user acquisition and revenue growth
- Establish a clear vision for a frictionless and high-converting user journey. Challenge the status quo and drive innovation in how users discover, evaluate, and adopt our commerce solutions
- Lead GoDaddy's growth strategy for checkout conversion and acquisition funnels, focusing on conversion rate and customer lifetime value
- Develop a deep understanding of our diverse customer segments, their difficulties, and their buying behaviors to optimize the discovery and purchase experience
- Define and measure key objectives (goals and milestones) and critical metrics, ensuring data-driven decision-making to drive continuous improvement in the customer acquisition process
- Work together with GTM, Sales, Engineering, Design, and Marketing teams to implement funnel optimization strategies, A/B test new experiences, and provide a seamless commerce onboarding experience
- Leverage experimentation and data analytics to refine the user acquisition strategy, iterating quickly to unlock new channels and improve conversion rates
- Stay ahead of industry trends in commerce, payments, and user growth, ensuring GoDaddy remains competitive and innovative in our customer acquisition approach
Our take
GoDaddy is a leading web hosting company and internet domain registrar helping its 21+ million customers build professional websites and sell their products and services.
Following an increasing shift online for businesses, GoDaddy has made some strategic moves to harness this market wave. Most significantly, it has gotten ahead of the boom in eCommerce with its invoicing and payments services.
This simultaneously demonstrates a keen commitment to the requirements of its top users, and streamlines its services by eliminating the need for third-party programs. It is a smart update demonstrating market sensitivity and good business strategy.
Though its marketing and business practices have, in the past, attracted the ire of some - GoDaddy has for the most part successfully navigated these issues. It certainly hasn't dented its impressive customer numbers, and it continues to boast an impressive customer base including Roblox, Telegram and Asana
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Company equity
- Equal opportunity employer
- Work from home opportunities
- Professional development & tuition support
- Subsidized meals
- Employer-paid trip reduction expenses
- Tax-advantaged accounts (FSA, HSA)
- Medical, dental, vision, disability
- Liberal time away to rest & recharge
- Family-friendly options like day care subsidy, paid parental leave, adoption assistance and fertility coverage
- Employee Assistance Plan
- Benefits fairs, flu shots, wellness perks
- Company-wide celebrations and events
- Team kudos and peer recognition programs
- Empower by GoDaddy matches charitable grants and offers volunteer opportunities
- Team-building and professional development
- A wide range of International Benefits, varies by country
- 401k plan w/ generous employer match, pre-tax / Roth options
Company HQ
South Tempe, Tempe, AZ
Leadership
Bob Parsons
(Founder & Executive Chair)Bob studied at the University of Baltimore, before founding GoDaddy in March 1997. They have been Executive Chair since then.
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