Lead Marketing Operations Analyst, Movable Ink
$145-170k
Above range an include additional on-target commission pay/bonus
Marketing content contextualisation platform
Be an early applicant
Marketing content contextualisation platform
501-1000 employees
Be an early applicant
$145-170k
Above range an include additional on-target commission pay/bonus
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- 7+ years experience in marketing operations, supporting the execution of multi-channel marketing campaigns in a B2B environment
- Strong understanding of Marketing Data & Analytics best practices, particularly with operational data pipelines and flows, and leveraging data to drive campaign segmentation and journey orchestration & decisioning
- Expert knowledge of Marketing & Revenue systems including Marketo (required), SFDC, Cognism, etc
- Experience with SQL, ETL/Data Pipelines, Excel, and BI tools
- Knowledge of HTML and CSS coding and technical workflows related to email templating and landing page creation; Strong experience creating complex and dynamic email campaigns with personalization and dynamic content
- Expertise in implementing modern B2B demand gen strategies including ABM and Signal-based selling
- Strong collaboration skills, comfortable leading and collaborating in dynamic environments and driving cross-functional alignment
What the job involves
- The Lead Marketing Operations Analyst is a strategic role responsible for overseeing the operational infrastructure that supports the marketing organization
- This individual will drive efficiency, enhance scalability, and optimize performance across marketing programs and processes
- Initially an Individual Contributor role, the Lead Analyst will help establish the Marketing Operations function at Movable Ink in collaboration with various organizational stakeholders
- Marketing Operations Leadership:
- In partnership with the Marketing Organization, develop and lead the creation and execution of the Marketing Operations roadmap in support of MI’s marketing strategy
- Collaborate with GTM teams (Marketing, Sales, CX) & Revenue Operations to provide the technology and operational expertise necessary to ensure MI’s marketing efforts have clear, measurable ROI
- Process Optimization:
- Partner with MI’s Marketers to plan, execute, and measure campaigns. Create scalable processes to manage a growing amount of marketing activity
- Identify and address inefficiencies in MI’s current marketing flows; recommending new tools and processes to streamline operations
- Automate recurring tasks to improve team productivity and reduce errors
- Technology and Tools:
- In partnership with Business systems & Revenue Operations (where appropriate), support the implementation, maintenance, and optimization of MI’s marketing technology stack (e.g., CRM integration(s), marketing automation platforms, analytics tools, etc)
- Act as the primary partner for MI’s Marketing organization in the evaluation of new technologies in support of MI’s business objectives
- Ensure MI’s marketing tools maintain levels of data integrity and security that meet the standards set by MI’s InfoSec organization
- Performance Measurement and Reporting:
- In partnership with Data Analytics & Engineering, define KPIs, analyze performance, and deliver strategic insights on marketing effectiveness and ROI
- Build and maintain a robust lead scoring and routing engine to ensure prospects follow the ideal journey according to their needs
- Provide regular reports and dashboards to stakeholders, offering insights and recommendations for improvement
- Lead marketing attribution and forecasting efforts to support strategic planning
- Cross-functional Collaboration:
- Serve as the primary analytical liaison between GTM leadership, Marketing leads, Business Operations and Finance
- Support the integration of Marketing efforts with Sales and Ops initiatives, driving collaboration between teams
- Foster strong relationships with external vendors and partners to enhance operational capabilities
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company values
- Curiosity - Seek out knowledge, cultivate their intuition, and always want to understand hidden connections
- Empathy - Communication starts by listening, understanding different perspectives, and caring about others’ success
- Grit - Setting a high personal bar, Movable Ink believe nothing is impossible, and commit fully to their goals
Company HQ
Theater District, New York, NY
Articles
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
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