UGC Manager, Yoto
6 month Fixed-Term Contract
£40-45k
1 day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
£40-45k
1 day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- 2–4+ years in a UGC, influencer, or creator management role, with a clear track record of managing creators for paid media - not just organic social
- Hands-on experience with Twirl, Aspire, Grin, or equivalent creator platforms, and confidence running direct outreach in parallel
- Experience reviewing and QC-ing raw video content against a brief - you know what good footage looks like and can give specific direction when it isn't
- Exposure to a performance marketing environment - you understand that UGC is a creative input, not a brand awareness play
- Highly organised and detail-oriented - you track everything, miss nothing, and can manage multiple active creator relationships without dropping a thread
- Strong communicator - you write clear briefs, give precise feedback, and manage creator expectations without friction
- Operationally minded - you think in systems and processes, and you're always looking for ways to make the pipeline faster and more reliable
- Commercially aware - you understand that the quality of your handoffs directly affects ad performance, and you take that seriously
- Comfortable with pace - Yoto moves fast. The brief cadence is weekly. You thrive in that environment, not just cope with it
What the job involves
- Yoto is on a mission to give kids the magic of audio - and paid media is one of our most powerful growth engines
- UGC is an integral part of bringing Yoto’s ads to life - and this role exists to make sure we never run out of it
- The UGC Manager owns the sourcing of UGC creators: monitoring our existing organic community posts and identifying key champion content, sourcing and vetting talent outside of our wonderful community, briefing to a high standard, QC-ing raw footage, onboarding UGC platforms, and keeping the roster healthy so the team can move at pace
- You'll work closely with the Creative Strategist - briefing directly from their templates - and hand off clean, usable footage to the Content Creator for editing and production
- The measure of success is simple: the team always has what it needs, when it needs it, without chasing
- Creator Sourcing & Vetting
- Manage and optimise Yoto's presence on UGC creator platforms (e.g Aspire, Twirl, Grin etc.) to maintain a consistent inbound supply of relevant creator talent
- Run targeted direct outreach either to our existing Yoto community or proactively sourcing creators who match specific briefs, audiences, or content styles not covered by platform supply
- Vet all prospective creators against defined criteria: content quality, audience fit, communication reliability, and alignment with Yoto's brand and values
- Build category-based shortlists so the team can move from brief to creator assignment within 24 hours when needed
- Creator Briefing
- Brief creators directly using templates and frameworks developed by the Creative Strategist
- Ensure every creator understands the hook, the format, the technical specs, and the deliverable before a single frame is shot
- Manage the brief-to-delivery timeline for each creator, flagging delays early and keeping production on schedule
- Be the single point of contact for creators throughout the production process - responsive, clear, and professional
- Raw Footage QC
- Review all incoming raw footage before it reaches the Content Creator - checking against the brief, assessing technical quality (lighting, audio, framing, stability), and flagging anything that doesn't meet the bar
- Provide specific, actionable reshoots requests when footage misses the mark - not vague feedback, but frame-level direction
- Maintain a clear handoff process so the Content Creator receives only footage that's ready to edit, with relevant context attached
- Creator Relationship Management
- Build genuine, ongoing relationships with top-performing creators - nurturing a core roster who understand the brand, deliver consistently, and can be briefed at short notice
- Track creator performance over time: delivery rate, footage quality, hook performance post-production, and overall reliability
- Manage contracts, rates, and usage rights in line with agreed parameters, escalating any non-standard requests appropriately
- Identify and off-board underperforming creators proactively, keeping the roster clean and actionable
- Creator Roster Health
- Maintain a categorised, up-to-date creator roster - segmented by content type, demographic, platform, and past performance - so the right creator for any brief is always findable
- Monitor pipeline health weekly: how many creators are active, how many are in production, what's in the queue, and where the gaps are
- Proactively recruit into the roster before it's needed - anticipating seasonal demand, new product launches, or testing volume spikes
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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