Senior Segment Marketing Manager, Expedia Group
CRM
$155-217k
Employees in this role have the potential to increase their pay up to $248,000. Salary applicable to Seattle applicants only and may vary for Austin applicants
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
$155-217k
Employees in this role have the potential to increase their pay up to $248,000. Salary applicable to Seattle applicants only and may vary for Austin applicants
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience
- A minimum of 6 years of experience in a CRM role, preferably with a lifecycle focus, in the e-commerce and/or online marketing space
- Experience working with co-branded credit cards is a plus but not required
- Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
- Ability to influence across teams and partners
- Highly attentive to detail in dealing with complex projects and time-sensitive initiatives
- Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus)
What the job involves
- We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success
- Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise
- The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program
- We seek a passionate and driven CRM professional to join our Traveler Engagement and Loyalty (TEaL) team
- The Segment Marketing (CRM) Senior Manager is responsible for delivering email, push notifications, in-product placements, and landing pages
- They will also play a cross-team role in delivering our co-branded credit card goals
- Partner closely with internal credit card teams to create targeted campaigns and broader cross-TEaL initiatives that drive more credit card applications and retention
- Leverage insights and cross-segment learnings to identify opportunities and develop strategies for complex and innovative campaigns to drive key objectives
- Own our signal-driven credit card communications, as well as cross-campaign placements
- Prioritize which opportunities to pursue through business casing
- Be responsible for quarterly strategic plans to drive key objectives, working closely with relevant teams
- Sign off on test designs and final creative before send
- Be accountable for core KPIs and communication with senior leadership
- Influence our capability roadmap to enhance our campaigns
Application process
- End Date: February 28, 2025
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
Salary benchmarks
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