PR Manager, Fathom
More information about location
1-2 days a week in office
Flood risk mapping
Be an early applicant
Flood risk mapping
21-100 employees
Be an early applicant
More information about location
1-2 days a week in office
21-100 employees
Company mission
To provide scientifically rigorous water and climate information for the benefit of businesses and communities worldwide.
Role
Who you are
- This role is perfect for a B2B PR strategist from an agency background looking to move client-side or an in-house PR/media professional with enterprise software experience seeking a highly strategic role
- 5+ years in B2B PR or communications, ideally in enterprise software, data, or tech with long sales cycles
- Strong core media relations skills, including international experience if applicable (particularly USA and APAC)
- Experience developing and executing PR strategies in small, fast-growing tech teams or division-level in larger organizations
- Experience targeting senior decision-makers in complex enterprise sectors such as insurance, banking/capital markets, the public sector or engineering
- Multi-channel campaign expertise across diverse audiences, geographies, and industry verticals
- Budget and supplier management skills
- Understanding of climate change, flood risk, and/or environmental risk is highly desirable
- Thrives in a complex landscape spanning scientific, technical, business, and policy domains
- Confident in pushing beyond traditional PR boundaries
- Disciplined in selectively prioritizing media opportunities
- Highly detail-oriented with a completer-finisher mindset
What the job involves
- Fathom is seeking an ambitious PR professional to join us at an exciting stage of scale-up
- This is not a typical media-centric PR role. It’s broader, deeper and more strategic. Our business, proposition and scientific spokespeople are purpose-driven and recognized as world-leading experts in hydrology, climate risk and flood modelling
- You will own Fathom’s global PR strategy and execution, managing budget, technology, suppliers and agencies. You will advise and contribute to content, field initiatives and work closely with our leadership, sales, content and tech teams, who operate at the intersection of academia, insurance, capital markets, engineering, public sector and international development
- Reporting to the CMO, you will lead PR from the front, owning a global strategy in a truly purposeful market space. You’ll collaborate with some of the world’s most published and media-in-demand climate and flood scientists
- Global PR strategy & execution: Define objectives, strategy, and tactics; manage external PR agencies, secure leadership buy-in; and ensure alignment with vertical marketing strategies across target sectors
- Press releases & announcements: Lead the development of press releases for product launches, partnerships, research publications, and new tools or campaigns, ensuring consistency with Fathom’s brand and positioning
- Media relations: Own global media engagement, spanning editorial, advertorial, and thought leadership. Define media policy, establish guidelines, and build and maintain a high-quality target media list. Proactively nurture strong relationships with journalists, editors, and publications
- Media pitching & editorial calendars: Drive proactive media pitching, manage Fathom’s editorial calendar and collaborate with industry associations to secure editorial opportunities that amplify visibility and thought leadership
- Campaigns & measurement: Deliver multi-channel PR campaigns that communicate Fathom’s vision to media, influencers, analysts, academia, government bodies, and financial regulators. Measure and report impact clearly, demonstrating both commercial outcomes and brand value
- Content creation: Partner with the Content Manager to identify market trends and emerging themes, creating differentiated content that resonates across target audiences—including customers, partners, analysts, and regulators
- Academic authority leverage: Translate Fathom’s scientific research, university partnerships, conference presentations, and peer-reviewed publications into compelling narratives for audiences beyond academia
- Spokespeople & Speaker Bureau: Support and develop Fathom’s spokespeople, including scientists and technical leaders, for conferences, media interviews, and virtual events. Provide media training, preparation, and tailored strategies to maximize their impact
- Industry awards & recognition: Identify and prioritize awards that build credibility, lead submission processes, manage attendance, and communicate achievements effectively
- Budget ownership: Manage the PR budget strategically across tools, agencies, campaigns, and resources, ensuring efficiency and maximum return
Our take
Our changing climate poses an increasing risk to us all. Extreme weather events like flooding are a cause for anxiety across the globe including in rain-stricken U.K. One set of commercial concerns from these climate events are from insurers that are attempting to recalibrate underwriting models to deal with changing flood and other climate risks.
Fathom is part of a crop of flood risk modelling services that exist to aid insurers in this task. However, Fathom’s UK model is the first of its kind to factor in multiple climate change scenarios to predict the impact of flooding in the future, rather than relying solely on historic records.
The company is proving out its best-in-class ability to appreciate flood risk for its commercial clients. Now, it is expanding its offering to be fit for national and regional economies across the globe.
Fathom’s partnership with Reask is a boost to its commercial viability. While the company’s core offering is obviously cutting-edge, for the startup to achieve its goals for growth it will have to embed its offering into the workflows of risk management teams. Partnerships like these with risk analytics providers should greatly help in this regard.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Private Medical Insurance
- Group Life Assurance
- Group Income Protection
- Health Cash Plan
- Dental Insurance
- Enhanced Family Policies
- Pension Contributions Matched Up To 10%
- 28 Days + Bank Holidays
- Subsidised Gym Memberships
- Access To Mental Health Cover and Support
Company HQ
Brandon, Bristol, UK
Leadership
Andrew Smith
(Co-Founder)Founded Fathom while studying for a PhD at the University of Bristol in flood risk.
Christopher Sampson
(CTO)Studied Geography at Bristol before completing a PhD under Prof Paul Bates that examined how we might begin to understand flooding across the many parts of our world where people are at risk but high quality data is not readily available.
Stuart Whitfield
(CEO)Joined the senior management team at Fathom in 2018 as a Director. At the time, was the CEO of an international software company, Erlang Solutions, and remains a board member of several tech companies within that group.
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