Program Manager, SharkNinja
Commercial Readiness
$75-149.5k
+ Employee stock purchase program
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$75-149.5k
+ Employee stock purchase program
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Minimum 5+ years of direct Program Management leadership experience in consumer goods, particularly home appliances or adjacent categories
- Proficiency in Excel, AirTable (or comparable tools), PowerBI
- Go-to-Market Expertise – Strong understanding of launch planning and execution
- Cross-Functional Collaboration – Experience working effectively across global teams
- Adaptability – Thrives in fast-paced, dynamic environments
What the job involves
- The Program Manager, Commercial Readiness is responsible for driving end-to-end go-to-market (GTM) planning and execution for new product launches within their region
- This role partners closely with global, regional, and local cross-functional teams to ensure aligned messaging, seamless execution, and strong launch performance
- The position plays a key role in strengthening launch readiness muscle across markets and ensuring launches are fully coordinated across Retail, Inventory, Demand Generation, and Media
- Develop and manage GTM plans, timelines, and deliverables for new product launches and campaigns
- Ensure brand consistency and operational alignment across all stakeholder groups
- Lead and manage brand product launches across the Americas or EMEA
- Strengthen market-level launch readiness capabilities
- Serve as the central point of contact across global, regional, and local teams
- Facilitate communication to ensure consistent messaging and flawless execution
- Ensure launch execution is aligned across Retail Sets, Inventory, DG, and Media Spend
- Identify potential launch risks and develop mitigation plans
- Ensure compliance with brand and regulatory standards throughout the launch process
- Monitor KPIs and launch effectiveness
- Analyze results and provide insights for continuous improvement
- Provide clear updates to leadership and ensure full visibility for all stakeholders regarding progress, risks, and dependencies
- Ensure learnings from NPD and executive reviews are cascaded and activated locally
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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