Manager of Brand, Weee!
$121-143k
+ Equity and Bonus
5 days a week in office (SoHo, NY)
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$121-143k
+ Equity and Bonus
5 days a week in office (SoHo, NY)
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- 6+ years design experience, with 3+ years in a design leadership role
- Proven track record managing merchandising and brand design teams within ecommerce businesses with seasonal and ongoing demands while building a cohesive brand
- Expert proficiency in design tools (Adobe Creative Suite, Figma, Framer)
- Proficiency in utilizing AI systems and basic engineering to drive creative automation and improve creative output
- Understanding of building and leveraging existing brand automation systems that scale across multiple platforms, brands, and departments
- Ability to proactively dive deep and understand complex problems and translate them into sustainable and practical solutions for your team and others to leverage
- Strong portfolio demonstrating strategic design leadership and creative excellence
- Remarkably high quality bar and stamina to push for the best while guiding and coaching your team along the way
- Proficiency in designing for multilingual or multicultural markets is a plus. Experience creating design assets that resonate across different language and cultural contexts would be highly valued
- Strong project and time management skills with ability to coordinate complex, multi-team initiatives into a larger creative vision
- Experience in developing existing processes and implementing new processes to nurture team culture, workflow, development, and growth
- Exceptional communication skills working across distributed teams within your function and cross-functionally (NYC, Bay Area, Shanghai)
- Expert proficiency in presentations and narrating longer term visions of strategy and team workflow
What the job involves
- As the Manager of Brand, you'll join the fastest-growing ethnic e-grocer in the market, leading creative systems and brand design for a multibrand family across Weee!, MásGusto, private label, and our future brands, all remarkably positioned for expansive growth
- This growth requires ownership and a leader to think big and scalably across their expansion
- This pivotal role will lead and transform our creative and brand design teams, driving design across merchandising, brand, communications, and creative domains that powers our market expansion
- You'll be a core contributor and leader in our design ecosystem, with the opportunity to directly shape our brand's visual identity and strategic creative direction and grow with our team. You will be a direct collaborator with our Marketing, and Product teams, championing delightful, scalable, and tasteful brand and creative systems
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(Founder & CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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