Senior Manager of CRM & Lifecycle Marketing, Open Farm
CA$75-115k
More information about location
2-5 days a week in office
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
101-200 employees
Be an early applicant
CA$75-115k
More information about location
2-5 days a week in office
101-200 employees
Company mission
To empower pet parents with high quality nutrition for pets, crafted from humanely raised and sustainable sourced ingredients.
Role
Who you are
- 4 - 6 years in CRM, lifecycle, or retention marketing, ideally in DTC/ecommerce; subscription business experience a strong plus
- Hands on expertise with an ESP/CRM platform (Klaviyo strongly preferred) and subscription management tools
- Track record of building or scaling retention programs that measurably moved LTV, repeat rate, or churn
- Strong analytical skills — comfortable owning reporting and translating data into a prioritized roadmap
- Experience managing segmentation, personalization, and testing programs at scale
- People management or cross functional leadership experience
What the job involves
- We're looking for a CRM & Lifecycle Marketing leader to own the customer relationship post acquisition, driving retention, LTV, and repeat purchase through email, SMS, and subscription strategy
- This role sits at the intersection of retention marketing and subscription management, with a secondary mandate to support top of funnel nurture for prospects
- You'll own the roadmap for how we talk to customers across their lifecycle, from first purchase through long term loyalty, and partner with the site team to ensure a customer journey that improves conversion
- Own the end-to-end lifecycle marketing strategy: welcome series, post purchase, replenishment, win back, and loyalty flows
- Drive retention and LTV as a primary KPI, partnering with the growth team to shift acquisition heavy thinking toward existing customer revenue
- Manage and optimize subscription program performance (signups, retention, churn, cadence/SKU management) in partnership with subscription tools
- Build and refine segmentation and personalization strategy across CRM channels
- Partner with acquisition/paid teams to support prospect nurture streams, ensuring smooth handoff from acquisition to lifecycle
- Define and report on core CRM metrics: retention rate, repeat purchase rate, subscriber churn, email/SMS attributed revenue, list health
- Collaborate cross functionally with site experience, creative, and product teams on campaign execution and testing roadmap
- Manage day to day execution, either directly or through a coordinator/specialist, with accountability for calendar, QA, and deployment
- Bring a test and learn mindset to flows, offers, and segmentation using data to prioritize the highest impact levers
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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