Senior Marketing Operations Program Manager, Apollo
$157-188k
+ Equity
GraphQL developer platform
Be an early applicant
GraphQL developer platform
201-500 employees
Be an early applicant
$157-188k
+ Equity
201-500 employees
Company mission
To make application development easier, better, and accessible to more people by building open source tools and commercial services.
Role
Who you are
- 8+ years of experience in marketing operations, specializing in implementing, managing, and optimizing marketing technology solutions
- Proven ability to work autonomously on high-impact projects with long-term business implications, influencing cross-functional stakeholders at all levels
- A recognized expert in marketing ops, skilled at mentoring peers and sharing knowledge to elevate org capabilities
- Experience driving continuous improvement with Lead and Account Scoring models with Enterprise customers
- Experience leveraging Salesforce, Marketo, and analytical tools (CRMA, Tableau, etc.) is required
- Experience with Qualified, Clearbit, UTM.io Zapier, and LinkedIn Lead Generation forms is a plus
- Strong ability to gather, analyze, and report on data, turning facts into insights and recommendations
- A passion for using data to drive storytelling that helps solve complex problems
- A desire to constantly learn and improve
- Experience putting presentations together for senior cross-functional stakeholders e.g. CRO, CFO, CCO
What the job involves
- The Senior Program Manager, Marketing Operations will be responsible for analyzing data from various marketing campaigns to assess their effectiveness and optimize future strategies
- This person will track key metrics such as conversion rates, click-through rates, and return on investment to identify trends and areas for improvement
- By leveraging data-driven insights, they will help drive Apollo’s GTM strategy, maximize our marketing budget, and drive higher levels of prospect engagement and revenue growth
- Lead cross departmental initiatives to align marketing operations with company-wide strategic goals, ensuring scalable systems and processes that drive measurable impact across the business
- Act as a thought leader within Apollo, providing guidance and insights on marketing operations best practices across departments
- Advance Apollo’s Lead Scoring model using Marketo to score incoming marketing leads based on the Ideal Customer Profile, target personas, and behavioral actions
- Define and create measures for success and continuously drive improvement to provide Sales the leads with the greatest chance of converting to revenue
- Provide insights and recommendations to build an Account Scoring model, collaborating with Sales Operations to identify the strongest accounts for Marketing and Sales to target and nurture
- Utilize existing tooling and signals to scope, implement, maintain the model; continuously measuring success and iterating based on changes in selling strategy or market influence
- Oversee end report on Marketing’s influence to all New Land Revenue, identifying the trends and areas of impact to scale and apply to Lead and Account models going forward
- Drive consistent and accurate performance analysis, reporting and insights for all campaigns, providing the Demand Generation Team with insights to drive strategy and measure ROI
- Understand the impact of campaigns based on each segmentation or group as well as each stage of the funnel
- Build a consistent reporting structure based on Marketing’s calendar, measuring the success and impact of campaigns and initiatives. Use insights identified to drive impact and influence to Marketing’s campaign strategy
- Define and own all quarterly reporting for Marketing, measuring Marketing’s impact on milestones tied to company and department goals to drive revenue and grow our Marketable database
- Continuously automate and improve Marketing reporting by optimizing Marketo’s configuration and utilizing CRM Analytics to provide real time insights to Marketing leaders to measure impact and ROI of all initiatives
- Manage Apollo’s attribution model, implementing new improvements based on evolving sales and marketing strategies
- Optimize the configuration of all of Apollo’s Marketing Tools, identifying and driving improvements while employing best practices. For example, making sure all mapped data flows from Marketo to Salesforce, auditing for data gaps and discrepancies, or confirming email segments are built properly
- Own and manage persona segmentation in Marketo, evaluating the definitions and effectiveness annually and making updates accordingly
- Define marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene. Partner with Marketing Demand Generation to ensure alignment and consistency
Our take
Apollo provides technology to help startups and enterprises build apps using GraphQL. It provides the data graph layer connecting modern apps to the cloud, and is the industry standard implementation for GraphQL.
Apollo claims that GraphQL wins out over competing REST APIs by offering a slicker, more bug-resistant service that does not require complex data fetching code. Certainly, the benefits of GraphQL become apparent with more complex web services or mobile applications, and this is the direction in which companies are increasingly headed as business shifts online. As such, it is unsurprising that Apollo count PayPal, New York Times, and Walmart among a roster of high-profile clients.
In recent years, Apollo has shifted online and its products are in high demand. Due to this, the company has both the resources and the strong industry reputation to continue offering it at the highest grade. Its 2022 launch of "Supergraph", a software layer designed to unify disparate data feeds and create one source for front-end developers, is a good demonstration of the company's continued dedication to innovating.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2021
$130m
SERIES D
Jun 2019
$22m
SERIES C
Total funding: $183.2m
Company benefits
- Flexible working hours
- Generous time off
- Parental leave
- Medical, Dental, Vision, Life, and Disability insurance
- 401(k)
- Work from home opportunities
- Virtual “coffee chats” and team lunches, and an AV setup specifically tailored for remote experience
- Everyone-in-town weeks, where we fly all of our Apollo employees to San Francisco for an action packed week of work and play
Company values
- We strive for excellence through candid and constructive feedback.
- We are constantly teaching and learning from each other, allowing us to grow both professionally and personally.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Geoff Schmidt
(CEO)Co-founder & CEO of Meteor Development group and former software engineer at Asana.
Matt DeBergalis
(CTO)Founder of ActBlue and Meteor Development group. Former Engineer at NetApp. MSc in Electrical Engineering and Computer Science at MIT.
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