Creative Director of Social Media, Robinhood
$200-235k
+ Bonus and equity
Commission-free stock trading platform
Job no longer available
Commission-free stock trading platform
1001+ employees
Job no longer available
$200-235k
+ Bonus and equity
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future
- We are searching for a Creative Director of Social Media who is passionate about pushing boundaries and crafting compelling, innovative content that resonates with diverse audiences
- Proven leadership experience in social media or digital content creation, supported by a robust portfolio
- Strategic and entrepreneurial problem solver with a curiosity about blending creative ideas with data-driven insights
- Tech-savvy and articulate, staying current with emerging patterns in social media and effectively communicating across all levels of an organization
What the job involves
- This role involves close collaboration with cross-functional teams to ensure that all social media initiatives are in lockstep with our broader brand goals
- By identifying emerging trends and platforms, this person will maintain our competitive edge, boost brand recognition, and deepen audience engagement, encouraging meaningful connections with our target consumers
- Creative Strategy Development: Spearhead the creation of strategic, brand-aligned creative initiatives based on target audience insights and industry trends. Deepen understanding of the brand's voice to ensure consistency across all social platforms
- Content Ideation and Creation: Produce original and culturally resonant content across various formats such as videos, graphics, animations, and interactive experiences
- Content Calendar Management: Collaborate with the Marketing Social Media team to manage a comprehensive content calendar, planning strategic distribution to enhance reach and engagement
- Team Leadership and Collaboration: Lead a team of creatives, providing direction, feedback, and mentorship to foster an innovative and cooperative work environment
- Campaign Management: Oversee social media initiatives from concept to execution, aligning with brand goals and KPIs, and adjusting strategies based on performance analytics
- Community Engagement and Management: Develop engagement strategies and maintain communication with the community, influencers, and partners to strengthen relationships and boost brand visibility
- Budget Management: Work with marketing, creative heads, and finance teams to oversee the social media budget, ensuring efficient resource allocation and optimal return on investment
- Industry Trend Monitoring: Stay abreast of the latest trends and technologies in social media, using these insights to keep our strategies ahead of the curve and competitively relevant
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Its innovative model thrives on premium features like increased buying power and extended trading hours, attracting a younger audience drawn to meme stocks like AMC and GameStop.
But Robinhood's not just about quick thrills. The company claims its mission lies in catering to "the unmet needs of the next generation," evidenced by its "Robinhood Retirement" launch, targeting gig-economy workers often excluded from financial planning. This commitment to accessibility aligns with its core values.
However, 2023 brought unexpected turbulence, as Robinhood became entangled in the FTX cryptocurrency exchange bankruptcy scandal when it emerged that the US Department of Justice seized hundreds of millions of dollars of the company's shares tied to FTX founder Bankman-Fried. Despite these challenges, Robinhood successfully bought back the missing stock, and its impact on democratizing finance remains undeniable.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
39% female employees
-23% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company benefits
- Well-being - Premium medical, dental, and vision insurance
- Family & home life - Parental leave, personal prosperity benefits
- Comfort & care - Annual lifestyle stipend
- Office life - Catered meals and fully stocked kitchen, commuter benefits
- Growth - Education and training, community events, career mentorships
Company values
- Safety First: Robinhood is a safety-first company
- Participation is Power: At Robinhood, the rich don’t get a better deal
- Radical Customer Focus: We exist to make our customers happy
- First-Principles Thinking: We make bold bets and challenge the status quo
Company HQ
Downtown Menlo Park, Menlo Park, CA
Articles
Leadership
Vlad Tenev
(Co-Founder)Studied Mathematics at Stanford University, where they met their fellow co-founder. Dropped out of a PhD to start Robinhood.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their fellow co-founder.
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