Senior Product Marketing Manager, Malt
Pricing and Product Go-To-Market Strategy
3 days a week in office
Freelance consulting marketplace
Job no longer available
Freelance consulting marketplace
501-1000 employees
Job no longer available
3 days a week in office
501-1000 employees
Company mission
Give people the freedom to choose who they work with
Role
Who you are
- 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models
- Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously
- Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly
- Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations
- Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions
- Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities
- We request that all applications and CVs be submitted in English
What the job involves
- As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy.
- Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models
- You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value
- Pricing & packaging strategy, design, and delivery:
- End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models
- Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations
- Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures
- Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention)
- Product partnership:
- Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap
- Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions
- Segmentation, positioning, and messaging:
- Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market
- Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides
- Competitive and Market Intelligence:
- Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon
- Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership
- Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals
- Analyst relations:
- Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments
- Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers
Application process
- First call with Esra, our Talent Acquisition Partner, to better understand your background, aspirations and answer any questions you may have. (45 minutes - virtual)
- Interview with your future manager, Natasha Samuel, VP Product Marketing, to dive into a case study, explore your background and core competencies, and evaluate team and Malt fit. (1 hour 15 minutes - In-person London or virtual Paris)
- Case study interview, covering commercial engagement, product strategy, and market positioning. (1 hour )
- Final interview with our Chief Marketing Officer to discuss Malt’s long-term vision and overall cultural and team fit. (45–60 minutes)
Our take
Malt is carving out a unique space in the European freelance marketplace by specialising in connecting companies with technically skilled freelancers like developers, data scientists, and project managers. This targeted approach sets it apart from broader platforms like Upwork and Fiverr, where diverse talents compete for projects often through low bids.
The company further distinguishes itself by offering dedicated account managers to companies. These account managers help source the right talent, handle payments, and manage legal and administrative tasks. This comprehensive service caters to the growing trend of digital nomadism, attracting skilled technical professionals seeking freelance opportunities.
Malt's success is evident in its funding, attracting significant investment, and growing its network to over 800,000 freelancers across five European countries. Its also secured partnerships with major companies like Unilever, Bosch, and L'Oréal, further solidifying its position as a leading player. Following its acquisition of competitor Comatch, it has set ambitious goals to become the go-to freelancer marketplace in Europe.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2021
$89.9m
GROWTH EQUITY VC
Feb 2019
$28m
SERIES C
Total funding: $125.9m
Company benefits
- Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other onboardees at our office in Paris
- Equity: Every Malter is entitled to stock options
- Lunch vouchers: €9/day on your Swile card
- Transportation: 50% reimbursement (any type of transport)
- RTT: From 8 to 12 days off
- Malt sabbatical: After three years, every Malter is entitled to a one month paid sabbatical leave
- Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow
- Work from home for up to 2 days a week
- Annual team building events
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Vincent Huguet
(Co-Founder & Co-CEO)Previously a Corporate Development Manager at Telmex. Founded Mexico's leading online florist Algoespecial, and then co-founded online printer Groupe Aventers.
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