Vice President of Marketing, Foodsmart
$220-250k
+ Equity. Salary range given is for applicants in San Francisco. Salary may differ by location
Telenutrition & foodcare network
Be an early applicant
Telenutrition & foodcare network
501-1000 employees
Be an early applicant
$220-250k
+ Equity. Salary range given is for applicants in San Francisco. Salary may differ by location
501-1000 employees
Company mission
To provide simple solutions to accomplish health goals through a personalized program.
Role
Who you are
- Results-driven and motivated by clear, measurable targets — you thrive on hitting and exceeding goals
- A strong, collaborative leader who empowers members of your team and provides support across multiple verticals
- Excited about helping lower income populations to make eating well more attainable
- Passionate about running macro & micro experiments, and using data to optimize marketing
- Analytical and driven by impact, with a passion for using dashboards, models, and data to inform decisions and drive performance
- Skilled at building strong relationships with cross-functional stakeholders (including Product, Operations and Account. Management) and influencing decisions through trust, collaboration, and clear communication
- 10+ years in consumer marketing (preferably B2B2C), 5 years marketing leadership experience
- Proven success in developing and executing growth strategies for hard-to-reach or underserved populations, using culturally and contextually relevant approaches
- Experience designing and executing local marketing strategies (grassroots, community events, PR) with measurable ROI
- Well-versed in corporate marketing strategies tailored to health plans, with a deep understanding of their needs and dynamics
- Experience building and managing a Martech stack centered around first party data collection
- Experience leveraging multi-modal campaigns, especially using SMS and outbound calling
- Automated marketing functions previously to create scalability and optimize results
- A track record of cross-functional collaboration, influencing product, clinical, and commercial strategies through member insights and marketing data
- Proven ability to build, lead, and develop high-performing marketing teams, fostering a culture of accountability, creativity, and impact
- Passion for improving healthcare access and outcomes for underserved communities, with a health equity lens in marketing strategy and execution
- Familiarity with HIPAA, TCPA, and other compliance and consent frameworks relevant to healthcare marketing communications
What the job involves
- As the Vice President of Marketing at Foodsmart, you will lead and grow a high-performing, mission-driven marketing team responsible for driving the reach, engagement, and impact of Foodsmart’s offerings
- Reporting to the Chief Experience Officer, you will own the full marketing function—including both member and B2B marketing—and serve as a key partner in achieving company growth, deepening mission impact, and strengthening our brand in the marketplace
- Your primary focus will be on member/consumer marketing, with a mandate to maximize the number of eligible members we reach, drive strong member activation and retention, and optimize customer lifetime value (LTV) while minimizing acquisition cost (CAC)
- You will lead the development and execution of integrated, data-driven campaigns that leverage eligibility files and first-party member data across channels such as email, SMS, outbound calling, digital media, and grassroots/local activations
- In addition, you will oversee and strengthen Foodsmart’s corporate and B2B marketing strategy—building visibility and thought leadership with current and prospective clients, elevating our brand in key industry segments, and supporting B2B growth efforts through targeted campaigns, content marketing, executive visibility, and event strategy
- Lead a team of marketers to maximize the number of eligible members Foodsmart reaches, maximize the LTV of those members while minimizing our CAC
- Leverage eligibility files (first party member contact data) to create targeted marketing campaigns focused on email, SMS, calling, digital media and local marketing
- Oversee and build out a B2B marketing function to maximize the number of prospective buyers Foodsmart reaches
- Continue to define Foodsmart’s brand strategy and plan, including thought leadership and category creation at both a local and national level
- Partner closely with internal stakeholders including Account Management, Finance and Clinical Operations to achieve revenue targets and match member demand with available supply of appointments
- Regularly create experiments that allow us to optimize results
Our take
Eating well can be a challenge, especially for people with care commitments or lower incomes. Unfortunately, not eating well can worsen various health problems, leading to increased medical costs in the long run.
To help with this, Foodsmart supplies meal kits tailored to each customer's nutritional needs and dietary preferences. With registered dieticians consulting and guiding subscriber meal plans, the company has smartly carved a science-first niche in the multi-billion dollar meal plan delivery service market.
With over 1 million users enrolled, Foodsmart has proven popular. It also boasts demonstrated results such as positive weight loss for obese subscribers, and lowered systolic blood pressure for those with hypertension. It continues to be popular with investors too, with its latest fundraise supporting the expansion of operations and its business reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Jun 2024
$200m
GROWTH EQUITY VC
Jan 2024
$10m
SERIES C
Total funding: $309.9m
Company benefits
- Unlimited PTO
- Flexible working hours
- Flexible working location
- Paid health insurance
- 401k, bonus & stock options
Company HQ
Jackson Square, San Francisco, CA
Leadership
Jason Langheier
(Founder & CEO)Board Director at Partnership for Healthier America. Co-Founder and former CTO at Proventys, and Chairman and Founder of Fitness Forward. MPH at Harvard in Epidemiology, Biostatistics and Decision Sciences.
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