Sales Lead, Bastion
$150-200k
+ Equity and commission
More information about location
Web3 intergration platform
Job no longer available
Web3 intergration platform
21-100 employees
Job no longer available
$150-200k
+ Equity and commission
More information about location
21-100 employees
Company mission
To enable the next generation of web3 interactions for businesses, that feel like web2.
Role
Who you are
- You may have managed teams in previous roles, but you're coming here to sell and build and execute this motion from the ground up
- We're a small team and the person in this seat needs to be comfortable operating independently, building their own pipeline, and moving fast
What the job involves
- We're hiring a Sales Lead to run Bastion's sales motion for our custody and conversion products
- Our customers are fintechs, payments providers, and crypto companies that need wallet infrastructure and global asset conversion rails, and we need someone who can find them, get in front of them, and close them quickly
- Your targets are companies that already know they need to move money
- The sale is about showing them Bastion does it better, faster, and with regulatory coverage they can trust
- You'll work with our outbound infrastructure and tooling to generate pipeline at scale, qualify inbound, and convert prospects into live customers who are moving volume
- You'll partner closely with our technical account manager on technical evaluation and integration scoping, our commercial strategy lead on deal structuring and pricing, and our legal team on agreement terms
- The technical and commercial heavy lifting is supported; your job is to find the right companies, run a clean process, and close
- You should be polished enough to be in the room with an enterprise client when needed, but you won't be responsible for those deals
- Your focus is building and scaling a repeatable sales motion for the custody and conversion product
- This is an individual contributor role
- It reports to our CEO
- Instead of a list of requirements, we want to give you a directional look into the first 15, 30, and 60 days on the job
- We are a startup, so the pace is fast and the specific work will change. People who thrive here are finding ways to contribute in their first week, and fully productive in their third month. You need to be okay with that
- If you think this is something you can handle, we will be excited to speak with you
- First 15 days: Sell while you learn:
- Get on calls immediately — join live customer conversations alongside our team to understand how we position, price, and close today
- Take over inbound qualification within week two, running a structured discovery process to assess fit and urgency for every prospect that reaches out
- Get hands-on with our outbound tooling and infrastructure — learn the systems, understand the target list logic, and start generating your own pipeline
- Map the current pipeline, understand where every active conversation stands, and identify the ones you can move forward right now
- Learn the products deeply enough to run a credible first call without a technical counterpart in the room — understand what they do, who they serve, how they compare, and what integration looks like
- Outcomes:
- You have personally run discovery calls and moved at least one new prospect into evaluation
- You own inbound qualification — no prospect sits without a response for more than 24 hours
- You are actively generating outbound pipeline using our tooling, not waiting for leads to come to you
- By 30 days: Own the number:
- Run the full sales process end-to-end
- Hit a sustainable outbound cadence — emails, LinkedIn, warm intros, conference follow-ups — generating enough pipeline to support quarterly targets
- Develop a repeatable qualification framework so you spend time on the right prospects and disqualify the wrong ones quickly — speed matters, and not every conversation is worth a second meeting
- Build strong working relationships with the technical account manager, commercial strategy lead, and product team so handoffs are seamless and nothing falls through the cracks
- Outcomes
- A qualified pipeline with enough volume and velocity to support our revenue and payment volume targets
- A documented sales process with clear stages, exit criteria, and SLAs for each team involved
- Forecasts that leadership can rely on — you know what's closing, what's stuck, and why
- By 60 days: Scale what works:
- Identify patterns in what's converting and feed that back to the commercial strategy and product teams — which segments close fastest, which product capabilities are table stakes vs. differentiators, where we lose deals
- Refine outbound messaging and targeting based on six months of data — double down on what works, cut what doesn't
- Build the playbook that a second seller could pick up — talk tracks, objection handling, competitive positioning, pricing guidance, and deal templates
- Expand into adjacent segments or geographies based on what you've learned about where demand is strongest
- Partner with brand and comms to turn customer wins into case studies, references, and credibility that makes the next sale easier
- A repeatable, documented sales motion that doesn't depend solely on your personal relationships
- Clear data on ICP fit, conversion rates, and deal velocity that informs company strategy
- The team is positioned to scale beyond a single seller
- Some challenges you might tackle:
- Navigating technical buyers (CTOs, engineering leads) who want to talk API specs and integration architecture, finance teams who care about flow of funds, and getting them to a decision quickly
- Moving fast — some companies want to integrate this week. You need to match their urgency, help get them into a sandbox, and remove friction from every step of the process
- Finding the companies that need custody and conversion infrastructure before they've started a formal search
- Positioning against well-funded competitors while leveraging Bastion's advantages in product flexibility, regulatory coverage, and speed of integration
- Working in a market where the regulatory landscape, competitive dynamics, and customer needs are evolving rapidly — your targeting and positioning will need to evolve with them
Our take
There is a lot for businesses to consider nowadays, as the evolution of the internet and technology is often hard to keep up with. Founded in 2023, Bastion is very new to the scene and sets out to enable companies to seamlessly integrate web3 infrastructure into enterprise technologies. The white-label platform uses a cost-effective product suite of tools (from custodial wallets to data analytics) for businesses to determine their on and off-chain products and further develop digital assets to better their consumers' experience.
Founded by two a16z Crypto C-suiters the platform combines the simplicity of web2 with the capabilities of web3. The company has enjoyed two impressive rounds of funding, and the premise looks promising. It will be really exciting to see how Bastion takes on competitors in the market and sets itself apart.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2025
$14.6m
EARLY VC
Sep 2023
$25m
SEED
Total funding: $39.6m
Company benefits
- Flexible work schedules
- Unlimited paid vacation & holidays
- Comprehensive health coverage
- Life insurance
- Retirement benefits
- Paid parental leave
- Tax-advantaged accounts
- One Medical
- Spring Health
- and more!
Company HQ
Civic Center, New York, NY
Leadership
Nassim Eddequiouaq
(Co-Founder)Previously worked in Security & Infrastructure, Blockchain at Facebook, and Chief Information Security Officer at Andreessen Horowitz.
Riyaz Faizullabhoy
(Co-Founder)Worked in Security & Infrastructure, Blockchain at Facebook and was CTO of Crypto at Andreessen Horowitz.
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