Product Marketer, DonorSearch

• The ideal candidate will have a blend of marketing expertise, competitive analysis skills, and an understanding of the nonprofit fundraising space
• Strong understanding of DonorSearch or other prospect research tools such as iWave, Windfall, or similar platforms
• 3-5+ years of experience in product marketing, B2B marketing, or related roles within SaaS, nonprofit technology, or prospect research sectors
• Strong understanding of prospect research tools, fundraising, and nonprofit development workflows
• Experience developing go-to-market strategies and executing integrated marketing campaigns
• Excellent storytelling, copywriting, and communication skills to translate technical features into customer benefits
• Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, Asana, and content management systems
• Ability to collaborate across departments and influence decision-making with data-driven insights
• Strong analytical mindset with experience measuring and optimizing marketing effectiveness
• Passion for helping nonprofits and fundraising professionals succeed
• If you’re passionate about marketing, product storytelling, and helping nonprofits succeed through cutting-edge prospect research tools, we want to hear from you!

Desirable

• We are seeking a dynamic and strategic Product Marketer with a deep understanding of prospect research tools and experience in B2B marketing to join our team
• This role is responsible for positioning, messaging, and go-to-market strategies that drive product adoption and revenue growth
• Collaborate and help create go-to-market (GTM) strategies for new and existing DonorSearch products, including AI-powered analytics and machine learning solutions
• Develop compelling narratives, positioning, and value propositions tailored to our ideal customer profiles, highlighting AI-driven insights and automation advantages
• Work closely with product management and engineering teams to translate AI/ML-driven features, API capabilities, and integration benefits into engaging marketing assets
• Conduct competitive analysis and market research to strengthen product differentiation, particularly in AI, machine learning, and API integrations
• Partner with sales and customer success teams to develop product training, sales enablement materials, and thought leadership content on AI, our product suite, and data-driven decision-making
• Create and manage content, including whitepapers, case studies, blog posts, webinars, and presentations, highlighting DonorSearch’s AI-powered insights and seamless integrations
• Work closely with the digital marketing team to support demand generation efforts, including SEO, paid advertising, email marketing, content creation, and social media campaigns focused on our AI solutions and how those solutions help our target audience
• Measure and analyze different marketing campaign performance, using data-driven insights to optimize strategies and showcase AI-powered value propositions
• Engage with nonprofit leaders, industry experts, and key stakeholders to gather valuable insights, ensuring campaign messaging is aligned with the customer’s needs