Social Growth Manager, Gizmo

• This role is perfect for a creative, self-starting content expert who wants to help shape and expand a brand that is already culturally relevant within online learning communities
• You should have a proven track record of success in social content and community growth, especially on TikTok and Instagram:
• You’ve personally created videos which have hit 1-million+ views, or you’ve managed campaigns that have hit 3m+ views
• You understand social algorithms and what drives engagement
• You have a strong grasp of TikTok and Instagram trends and know how to use them to create compelling content
• You know how to give constructive creative feedback and direction
• You’re hands-on, proactive and excited by ambitious growth goals

Desirable

• We’re looking for a Social Growth Manager to help turn our early viral success into a repeatable, high-performance growth engine
• In the past 12 months, we’ve grown 10X to 1 million learners a month and generated over 200 million organic views across TikTok and Instagram. Now we’re ready to scale that momentum even further
• You will work directly with the founders and wider marketing team to craft and execute our social content strategy, scale our ambassador programme and build a new wave of creators and influencers who represent Gizmo
• Develop and test creative strategies including hooks, formats and storytelling ideas that drive growth
• Launch and scale a high-impact user-generated content (UGC) strategy across TikTok and Instagram
• Source, coach, and manage creators and brand ambassadors to generate a consistent flow of viral content
• Own influencer partnerships, including outreach, deal negotiation, creative briefs and performance tracking
• Share user and content insights with product teams to help shape new features