Product Marketing Manager, Fairmarkit
$80-135k
+ Equity
More information about location
Intelligent sourcing platform for businesses
Be an early applicant
Intelligent sourcing platform for businesses
101-200 employees
Be an early applicant
$80-135k
+ Equity
More information about location
101-200 employees
Company mission
To revolutionize the way organisations make purchases.
Role
Who you are
- 4+ years in enterprise B2B marketing, with a strong foundation in product marketing. Must have previously led a large-scale product launch. Applicants without proven product marketing experience will not be considered
- 2+ years startup experience, with a love for working in a high-energy and ever-changing (but incredibly fun and supportive) environment
- Strong proficiency in creating slide decks and leading presentations
- Strong project management skills. Experience with Asana a plus
- Basic AI prompt engineering experience (delimiters, etc) is a plus
- Procurement industry experience a plus
What the job involves
- As Fairmarkit’s Product Marketing Manager, you’re the driving force that defines and promotes our products to the fullest extent, both internally and externally
- You’re the connective tissue between product and marketing, distilling complex technical language into clear, concise talking points
- You’re also a bridge that connects marketing to sales and customer success, leading internal trainings to consistently educate the sales and CS teams on our newest product improvements and capabilities
- You’ll also relay feedback from sales and CS back to product to influence real-time updates
- Your day-to-day will entail regular communication across each of these teams, using that information to develop, manage, and optimize product-led campaigns, and collaborating with the rest of the marketing team to ensure a healthy balance between brand and product marketing
- You’ll have direct exposure to company leadership and external stakeholders from some of the biggest companies in the world (we’re proud to call them our customers!)
- Product messaging, positioning, and value proposition:
- Refine our existing talk tracks for each product based on new product development and continuous customer feedback
- Develop segmented content strategy for each product by buyer committee segment, namely identifying messaging and accompanying assets for project champions vs. end users
- Explore new metrics to evaluate product performance in partnership with operations and analytics teams
- Product-led campaign management:
- Lead product launch process from start to finish, project managing dozens of stakeholders through strategic planning, asset development, delivery, and analysis
- Integrate product-led messaging and marketing tactics into ABM strategy, applying audience and use case segmentation
- Develop evergreen multichannel product campaigns, project managing with brand and demand generation
- Work with marketing operations to effectively track campaign performance and channel ROI
- Internal product communication:
- Serve as the primary point of contact between product and marketing, distilling highly complex AI functionality into clear language for non-technical audiences to quickly understand value
- Lead product trainings with sales and customer success teams to effectively promote product updates to prospects and existing customers
- Lead ‘voice of the customer’ program to aggregate prospect and customer notes for product team feedback loops
Our take
Fairmarkit is an automated sourcing platform that helps enterprises make their procurement of goods and services more efficient and cost-effective. By digitising the management of a company’s tail spend and simplifying potential customers ’RFPs (Requests For Purchase), Fairmarkit’s mission is to save companies and their employees valuable time on the processes that a computer can do.
Founded in 2017, Fairmarkit still competes with monoliths in the automated sourcing sector such as Oracle and SAP. Despite this, it has carved out a niche in the market by focusing its energy on the tail-end space of business, an area that it deems underdeveloped.
As a comparatively young company in the intelligent sourcing world, Fairmarkit has been boosted by significant successive funding rounds, showcasing the industry confidence in the company and enabling its plans to double its workforce. The company has also launched a new generative AI-powered tool that automates all processes from intake to sourcing - this is sure to further boost its profile.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2022
$35.6m
SERIES C
Dec 2020
$30m
SERIES B
Total funding: $76.6m
Company benefits
- Health, dental, and vision insurance along with unlimited/take what you need sick day policy
- Plan for the future: 401k with up to 1% match
- Unlimited/take what you need vacation and personal time
- Cell phone reimbursement
- Commuter benefits
Company values
- Be super positive - Smiles, high-fives, and shoutouts are a part of Fairmarkit's daily routine
- Be an A+ Player - Every team member is accountable, honest, and self-aware. Fairmarkit holds itself to the highest standard
- Be fair - Fairmarkit believes in an equitable future of work. From product to people, they make fairness actionable
- Be team customer - Fairmarkit's customers are part of the team, and vice versa. They do right by their customers
Company HQ
Downtown, Boston, MA
Articles
Leadership
Kevin Frechette
(CEO)Previously Regional Sales Director at Turbonomic and Account Executive at EMC Corporation. Currently Ambassador at the Sustainable Procurement Pledge.
Tarek Alaruri
(COO & Board Member)Previously Director of Sales Development at Turbonomic and Sales Consultant at OTR Transporation Inc. Currently on the Board Of AdvisorsBoard Of Advisors at Indiana University Luddy School of Informatics, Computing, and Engineering.
Viktor Kusch
(CTO)Previously IT Management Director at Biokon. Currently CEO / CTO at KU64 Inc. / Clever IT systems / marketmech.com
Diversity, Equity & Inclusion at Fairmarkit
- Fairmarkit is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other status or characteristic protected by law
- Fairmarkit now have a head of belonging, inclusion and culture.
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