Product Marketing Manager, Snap
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$142-214k
Eligible for equity in the form of RSUs
4 days a week in office
Social media & camera company
Posted today
Social media & camera company
1001+ employees
Posted today
$142-214k
Eligible for equity in the form of RSUs
4 days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Strong understanding of the digital marketing industry dynamics
- Excellent verbal and written communication skills, with high attention to detail
- Strong analytical skills and problem solving skills; ability to identify new opportunities and improve overall product marketing strategy
- Strong project management skills with the ability to prioritize and execute go-to-market plans
- A team player who can successfully work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
- BS/BA degree or equivalent years of experience
- 4+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
Desirable
- Experience in product marketing, product management, strategy at a technology or advertising technology company
- Solid track record in launching products & driving global adoption
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
What the job involves
- We’re looking for a Product Marketing Manager to join our Product team at Snap Inc!
- The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc
- This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow
- Use your market knowledge and analytical mindset to properly inform the roadmap through the collection and systematic extraction of key themes coming in from marketers and advertisers who use the platform
- Inform and help build global go to market strategies to activate sales within your vertical, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies
- Own GTM efforts for smaller features and contribute to the development of go-to-market strategies/initiatives for our ad products and solutions
- Drive extensive market research to identify new content opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback and competitive benchmarking in order to influence our monetization strategy
- Drive successful cross-functional alignment on go to market strategy & planning and track success metrics accordingly
- Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers
- Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company values
- We Are Kind - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Smart - We solve problems through action, make high-quality decisions and think with a strategic mindset
- We Are Creative - We gracefully manage ambiguity, cultivate innovation and demonstrate an insatiable desire to learn
Company HQ
Sunset Park, Santa Monica, CA
Articles
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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