Marketing Specialist, Color
Demand Generation Marketing
$115-130k
Travel Requirement: <10%
Office located in Burlingame, CA
Data-driven platform for population healthcare
Be an early applicant
Data-driven platform for population healthcare
501-1000 employees
Be an early applicant
$115-130k
Travel Requirement: <10%
Office located in Burlingame, CA
501-1000 employees
Company mission
To provide a data-driven approach to helping everybody lead their healthiest lives possible.
Role
Who you are
- A bachelor’s degree in Marketing, Business, Communications, or a related field
- 3–5 years of experience in B2B digital marketing (SEO/SEM, paid social, display), preferably in healthcare, health tech, or adjacent industries
- A proven track record of developing, optimizing, and reporting on digital campaigns
- Strong understanding and hands-on experience with SEO/SEM, paid search, display, and social media (LinkedIn Campaign Manager; SEMrush experience a plus)
- Proficiency with Marketo, HubSpot, Salesforce (SFDC), and related integrations, with the ability to design landing pages and execute email campaigns
- Experience building reports and dashboards using Salesforce, BI platforms, and campaign tools to drive data-informed decisions
- Familiarity with the sales cycle and the ability to build programs that acquire, nurture, and accelerate growth
- Experience with Google Analytics, content management systems (Confluence a plus), project management software, and intent platforms (Demandbase, ZoomInfo a plus)
- Strong written and verbal communication skills
- A creative mindset with analytical abilities for interpreting campaign data
- Strong organizational skills and the ability to manage multiple projects and meet deadlines in a fast-paced environment
- A collaborative approach with experience working across cross-functional teams
What the job involves
- The role of Marketing Coordinator at Color has many hues of responsibility–so if you like a rainbow of projects, responsibilities, and opportunities, we are the right place for you to explore
- This role resides squarely in the B2B GTM team and will work within several areas of Demand Generation
- The role will find opportunities to support, strengthen, and reinforce the sales funnel from top to bottom in order to help build the business and the category
- The right candidate will successfully support the creation and execution of the Demand Generation campaigns (SEO/SEM/Google Adwords) we run for our various ideal customer profiles (ICPs) and help us optimize them by measuring and reporting on performance
- Our website analytics and upkeep will also be a key area for this role to maintain and grow
- Additionally, this person will work with our Marketing team to track the market movement of industry shifts, M&A, competitors and prospect news
- We are looking for a smart, swift-moving problem solver who thrives in a fast-paced environment and desires to grow their skills and knowledge in the employer benefit solutions healthcare industry
- Assist in the development, implementation, and tracking of marketing campaigns across multiple channels, including digital, email, and social media. These exist throughout the prospect journey from discovery to final meeting support
- Execute logistical programs within Marketo, ensuring the successful deployment of automated marketing campaigns, lead nurturing flows, and email communications
- Use advertising features on paid social platforms like LinkedIn to target specific demographics, job titles, or interests. These campaigns can be highly customized to reach professionals and decision-makers
- Monitor and measure the performance of demand generation campaigns to ensure they align with business objectives and drive revenue growth
- Support and execute SEO administration, including keyword research, content optimization, and link building to improve organic search rankings and drive traffic
- Monitor, analyze, and report on key website metrics using Google Analytics, including user sessions, conversion rates, and bounce rates to track campaign performance and inform strategies
- Track conversion metrics and analyze the success of online marketing activities, providing recommendations for optimization
- Conduct research on market trends, competitor activity, and customer behavior to inform marketing strategies
- Conduct ongoing competitive research to identify market trends, new opportunities, and competitors' marketing strategies
- Collect, organize, and summarize competitive intelligence findings into actionable reports for internal stakeholders
- Track project timelines and deliverables to ensure marketing initiatives are completed on schedule and within budget
- Prepare reports and analyze data to measure the success of marketing efforts on a weekly and monthly cadence to support internal measurement
Our take
The genetic testing market is hugely promising, with an annual growth rate of over 10%, it’s expected to grow to a $21 billion industry by 2027. Color’s main offering is genetic testing, an increasingly popular preventative healthcare strategy which informs patients about inherited health risks, and puts them in contact with counselors to work on a response plan.
There are plenty of prominent actors in the marketplace, with 23andMe the most well known. However, Color stands out from its competitors by not working in the direct-to-consumer market, but by partnering up with employers, unions and governments to provide population-wide insights. The company’s client list is impressive, including the National Institutes of Health and the State of California, as well as Salesforce, Levis and Visa.
Thanks to a near $170 million series D funding round at the beginning of 2021, the company’s value hit “unicorn” status as it surpassed $1.5 billion. The company’s future growth will be interesting to watch, with the company announcing a new behavioural healthcare solution in October 2022 alongside the acquisition of mental health platform Mood Lifters. In 2024, Color began working with OpenAI on early detection tools for cancer. These developments are in line with Color's aim to build a wider infrastructure for a tech-based public health approach and indicate a push for a future IPO.
Steph
Company Specialist at Welcome to the Jungle
Insights
-36% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$100m
SERIES E
Jan 2021
$167m
SERIES D
Total funding: $482m
Company benefits
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- 🧬 Four complimentary clinical-grade genetic testing kits for you and your family
Company HQ
Ingold - Milldale, Burlingame, CA
Leadership
Othman Laraki
(CEO & Co-Founder)After an MBA at MIT, they worked at Google as a Product Manager for almost 4 years, prior to co-founding Mixer Labs and working at Twitter and Pinterest. They left this Board role at ESI Group in 2012 to co-found Color in March 2013.
Elad Gil
(Board Member & Co-Founder)They hold a Ph.D. from MIT and has degrees in mathematics and biology from UCSD. Former Product Manager for Google Mobile Maps and was VP at Twitter before co-founding Color.
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