Brand Marketing Specialist, Lenus
3+ days a week in office
Coaching platform for health/fitness professionals
Be an early applicant
Coaching platform for health/fitness professionals
201-500 employees
Be an early applicant
3+ days a week in office
201-500 employees
Company mission
To support and empower holistic health and fitness coaches to reach new heights in their businesses
Role
Who you are
- 2+ years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
- Strong understanding of branding, social media, and digital marketing principles
- Creativity in designing engaging digital campaigns that attract and convert leads
- Ability to work independently and collaboratively in a fast-paced environment
- Basic graphic design skills (Canva experience preferred)
- Strong organizational skills and adaptability to a multicultural workspace
What the job involves
- We're seeking a creative and strategic Brand Marketing Specialist passionate about building strong brands, cultivating consumer loyalty, and driving organic social media growth. You should be a confident problem solver, an excellent communicator, and have a keen eye for detail. A deep understanding of market trends, consumer behavior, and social media dynamics is essential. Bonus points if you're interested in fitness, holistic health, or leading a healthy lifestyle
- Manage a portfolio of 20 coaches, primarily top-tier partners
- Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
- Conduct market research to stay ahead of trends and offer strategic content suggestions
- Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
- Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
- Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs
Our take
Lenus offers health and nutrition professionals an IT platform through which they can furnish their customers with online coaching and customised workout/nutrition plans. The idea is to shoulder some of the administrative burden of running and scaling a health business: whilst individualised client sessions are growing in popularity, they’re a tough model for one coach to handle profitably.
Over recent years the company has opened subsidiary offices in Sweden, Britain, and Germany, and closed Denmark’s largest-ever Series A round - so appetite for Lenus’ services is clearly strong. This could be down, at least in part, to an increasing number of health and lifestyle coaches going independent following the shuttering of businesses over the pandemic. Plus, of course, the sustained interest in at-home services even after gyms re-opened.
Following the addition of an online coaching school supported by its Series A funding in 2021, additional investment in 2023 will help the company focus on product innovation and expanding operations internationally, with a strong emphasis on its largest market, the US.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (2 rounds)
May 2023
$29.2m
EARLY VC
Jun 2021
$54.4m
SERIES A
Total funding: $83.6m
Company benefits
- Team and office events: Many opportunities to bond with your team over dinner and workshops, or join a social gathering in our offices
- Activities: Some of us love sports and nurture various activities. Paddle tournaments, Workout Wednesdays, run & dip, cycling, crossfit and much more
- Mindfulness: Body and mind in sync. We have Mindful Mondays, a biweekly mindfulness session and mental wellbeing is built into our leadership development programs
- Daily snacks and fuel: Get your fuel. Our offices are set up with fruits, snack bars, and a wide selection of drinks to choose from
- Active listening: Be heard. We collect feedback on a regular basis and choose our development focus areas accordingly
- Inspiring offices: Our offices are inspiring, collaborative spaces, located in central parts of the cities, in dynamic markets
Company HQ
Grønjordssøen (Ørestad Nord, Vejlands Kvarter), København
Leadership
Bertram Thorslund
(Co-Founder & CEO)A Copenhagen Business School grad who previously worked as an Analyst for IBM.
Christian Høeg
(Co-Founder)Originally a Management Consultant at Scorpio Strategi, who co-founded AIRTAME, served as CEO of BIT BLUEPRINT and then took up a Business Development role at Praice.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Lenus